“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
So much of what we do every day has changed in the wake of COVID-19. While we’ve heard the word unprecedented more times than we can count, it’s with good reason. These are absolutely unprecedented times. Knowing what the best direction is for your...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
2020 Social Media Guide: How to Build a Strategy During COVID-19
2020 Social Media Guide: How to Build a Strategy During COVID-19
There’s no denying that these are difficult times. Many brands are contemplating what to do on their social media channels. How do you adapt your social media strategy? Do you solely focus on Coronavirus related posts? Do you proceed with your previous...read more
Instagram: The Ins and Outs
Instagram: The Ins and Outs
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving...read more
What is Lead Scoring?
What is Lead Scoring?
Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more
Branding 101: How to Start From Scratch
Branding 101: How to Start From Scratch
Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a business,...read more
The Gen Z Book: 44 BILLION Reasons to Pay Attention
The Gen Z Book: 44 BILLION Reasons to Pay Attention
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
11 Google My Business Updates You Need To Know
11 Google My Business Updates You Need To Know
Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more
Should You Advertise on the Nextdoor App?
Should You Advertise on the Nextdoor App?
There are SO many digital advertising options available that adding one more to the stack seems...unmanageable..BUT get ready, because today we’re talking about the NextDoor app and how you can capitalize on this hyper-local, neighborhood gossip marketplace...read more
What is Brand Repositioning?
What is Brand Repositioning?
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
Marketing Automation is a Tool Not a Strategy
Marketing Automation is a Tool Not a Strategy
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more
What to do with bad (& good) online reviews
What to do with bad (& good) online reviews
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more