The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
With the holidays approaching you may be wondering how/what is the right way to thank your clients or customers, below are 5 thoughtful ways to thank your client in 2020. While there is no one way to thank your clients and customers, it is important to...read more
We’ve entered the start of November, which means Black Friday is just around the corner. Maybe you’re realizing that you haven’t prepared for the biggest shopping weekend of the year. Before you break out in a cold sweat, be reassured there’s...read more
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
If you want to build your business's authority, you must deliver value in advance. This means implementing a content marketing strategy. You must reach audience members in an organic way and provides genuine value in advance. By using high-yield content...read more
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
When it comes to your marketing efforts, you're collecting a lot of important customer data and prospect information. We've talked to countless businesses who are trying to keep everything in order through a Google spreadsheet or their MailChimp accounts....read more
While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s...read more
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet...read more
Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more
As far as B2B marketing goes, there are few social media platforms that are as effective as LinkedIn for lead generation. In fact, of all the leads generated through social channels out there, LinkedIn is responsible for generating 80%. Of course, in...read more
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more
Ah, company culture! It’s the buzzword all industries can’t seem to shake but what does it actually mean? Is it indoor slides and weekly keg parties? Is it insurance coverage and a parking spot? Is it casual Fridays or daily tarot readings? When companies...read more
Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we've...read more
Back in the dawn of man, the only form of marketing was outbound marketing. One caveman would throw a rock at another one to get his attention so they could talk shop about this newfangled product called “the wheel.” And so, outbound marketing reigned...read more
Logos are more than a picture--it’s a visual representation of your brand. Logos are how your customers get to know you and how they spot you in a sea of competitors. Are you fun? Serious? Conservative? How does your brand make them feel? Can they trust...read more
-FINAL(01-00)-White&Blue-01.svg)
