Earlier this month we created a checklist you can use when you’re embarking on the exciting process of rebranding and re-doing your logo! Check it out here. Now, we’re going to talk about the actual process of creation so you and your team know...read more
Are Responsive Search Ads Ready Yet?
Are Responsive Search Ads Ready Yet?
Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now, let's take a moment to look back and update our initial findings. What are Responsive...read more
New Year, New You: Preparing for a New Logo
New Year, New You: Preparing for a New Logo
We’ve been doing design since our inception in 2001 and one thing we’ve seen over and over again? Logo projects can be some of the most stressful creative endeavors ever undertaken, for both clients and creatives. The good news? We put our individual...read more
The Ins and Outs of Google Shopping Ads
The Ins and Outs of Google Shopping Ads
This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores....read more
Shopify Tips and Tricks: What does Shopify do?
Shopify Tips and Tricks: What does Shopify do?
The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion...read more
Ignoring Video Content Means Losing Revenue
Ignoring Video Content Means Losing Revenue
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers...read more
Turn LinkedIn Into a Lead Generation Juggernaut
Turn LinkedIn Into a Lead Generation Juggernaut
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million...read more
The Pitfalls of Being Edgy
The Pitfalls of Being Edgy
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be...edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older...read more
Topic Clusters are Here to Increase Your SEO Rankings
Topic Clusters are Here to Increase Your SEO Rankings
Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life...read more
The New Social Media 10 Commandments
The New Social Media 10 Commandments
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more
PPC is not as scary as you think (probably)
PPC is not as scary as you think (probably)
Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s...read more
7 Signs It’s Time to Rebrand
7 Signs It’s Time to Rebrand
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really,...read more
10 SEO Stats You Must Know Now
10 SEO Stats You Must Know Now
Whether you sell snow cones or jet planes you need an SEO strategy. Search traffic numbers, lead generation, prospect education, and brand visibility all need an SEO to succeed. But SEO is usually the last thing that gets attention in a marketing strategy....read more
Lead Generation Tactics to Make it Rain in the CRM
Lead Generation Tactics to Make it Rain in the CRM
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
Does your restaurant’s branding get five stars?
Does your restaurant’s branding get five stars?
Your restaurant's branding may not always be top of mind but does that mean you're leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable...read more