Hubspot, Now What?

You Have HubSpot, Now What?

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You Have HubSpot, Now What?

HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly purchase HubSpot and then…nothing. Contact imports…more

Google My Business Posts are a thing

Are Google My Business Posts a Thing?

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Are Google My Business Posts a Thing?

Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that search the same…more

Vertical Content vs. Horizontal

Why Vertical Content Matters

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Why Vertical Content Matters

It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more

Gen Z

How to talk to Gen Z (No Cool Slang Required)

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How to talk to Gen Z (No Cool Slang Required)

Marketers spent years trying to figure out how to reach Millennials and now that most businesses seem to have a grasp on the tech-savvy generation, the next generation has already begun coming of age: Generation Z. Members of Generation Z have a different relationship with the world than…more

Local Services Listing Page on Google

Local Services Listing Page 101

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Local Services Listing Page 101

We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches for local businesses or services begin on…more

Generation Z marketing tips

Generation Z: 5 Things Your Business Needs to Know

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Generation Z: 5 Things Your Business Needs to Know

While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s buying power is only increasing and by…more

LinkedIn Lead Generation image

How to get the most out of LinkedIn for lead generation

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How to get the most out of LinkedIn for lead generation

As far as B2B marketing goes, there are few social media platforms that are as effective as LinkedIn for lead generation. In fact, of all the leads generated through social channels out there, LinkedIn is responsible for generating 80%. Of course, in order to generate new leads via…more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more