Digital Cookie

4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

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4 Ways Advertising Will Be Affected by Apple’s Digital Cookie Blocking

Apple is shaking things up once again and this time they’re targeting the digital cookie. Tucked neatly into the rollout of their iOS 11, Apple has included a new feature; Intelligent Tracking Prevention (ITP). ITP was designed to strengthen Apple’s ability to block third-party trackers and stop them…more

Email Campaign

4 Best Practices of Sending a Responsible Automated Email Campaign

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4 Best Practices of Sending a Responsible Automated Email Campaign

Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process every day, certain things can start to fall off your…more

SEO Tips

A Roundup of the 8 Best SEO Tips from industry Wizards

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A Roundup of the 8 Best SEO Tips from industry Wizards

Search engine algorithms are constantly changing, making it essential to keep up with the latest SEO tips, tactics, and winning strategies. If you’re like me, you regularly conduct daily website checks to make sure all the major SEO boxes are checked, especially in blog posts and on services…more

Blogging Tips

7 Outdated Blogging Tips & Habits You Should Avoid at All Costs

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7 Outdated Blogging Tips & Habits You Should Avoid at All Costs

Finding blogging tips is a pretty easy task, right? All you have to do is enter a query in Google, hit “enter,” and take your pick from the massive list of articles. Unfortunately, though, as online culture and search algorithms have evolved, some of the most popular blogging…more

Facebook Marketing Strategy

4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

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4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. There’s just too much going on. Developing…more

Green Marketing

Green Marketing: How to Market Your Eco-Friendly Business

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Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today’s consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don’t have a strategy in place for differentiating your brand from countless…more

lead conversion

5 Tactics that Are Killing Your Lead Conversion Rates

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5 Tactics that Are Killing Your Lead Conversion Rates

Lead conversion rates can make or break campaigns. Low conversion rates are a clear indication your content isn’t resonating with your audience. High conversion rates imply that you’re content is targeted for the correct audience and is perceived as valuable to them. In a broad sense, conversion rates…more