Social Media, Content Marketing, Search Engine Optimization, Pay-Per-Click, Conversion Rate Optimization– rarely does a business or brand have time to keep up with all of the platforms, best practices, and algorithm updates which means they’re always at least a little bit behind.
Our Digital and Inbound Marketing services are for businesses that are looking for a marketing partner. We collaborate with businesses to create and execute complex, holistic marketing strategies that cover multiple strategies and platforms.
From just Social Media all the way to a full Inbound execution, we have the expertise you need to grow your business and keep the leads coming.
“When I joined Bentoli, they had already engaged with Envision for social media management and inbound lead generation. Early on I took the role of questioning every expense and understanding the returned value. As I dove into the depths of the work that Envision was performing, I discovered that Envision had come to understand our business as well as we did, and they worked tirelessly to expertly position us in the marketplace. My experience with strategic groups that work external to the company is that they don’t have the same level of ownership as direct employees. That is not the case with Envision. The Envision team has become an essential extension of our internal team and Envision creates the professional appearance and polish that we have today. Envision has been professional, collaborative, and continually strives to evolve our partnership.”
– Hugh Garrity, CEO, Bentoli, Inc.
We Do What Works
Some of our partners are full service retainers and some of them work with us a la cart. Here’s a breakdown of the services we do and what we do for them. (If you want to know more reach out!):
We target the platforms you should be on and we go from there:
- Content creation and scheduling
- Community Management
- Paid social ads
- Social media asset design
- Social media video creation
- Weekly and Monthly Reporting
We currently work with (but not limited to) the following platforms:
Content marketing isn’t just about writing blogs. It’s about creating, helpful, relevant, and impactful content for your target market.
- Case studies
- Success Stories
…and more. If it can be written, we can write it. The difference between us and our competitors?
We write with your personas and your conversion goals in mind. We don’t write to write, if it’s not helping, teaching, and converting your target audience, then why write it?
Connecting with your target market’s inbox can not only help you increase conversions but it can also help you build stronger, long-term relationships with your existing clients. Email marketing is more than a blog share with a pretty picture, it’s forging personal connections with people that make your brand more than an automated message.
- Email design
- Email content writing
- Send management
SEO isn’t just a standalone service, it’s included in all that we do. Social media referral traffic is a quality SEO indicator as is time on site because of your on-page content, etc. We work with our partners to make sure that their sites aren’t just getting seen but we help them make sure they’re ranking.
Ever wonder how some of your competitors always seem to show up ahead of you? It’s not magic, it’s just good SEO. We can help you with that.
- On-page optimization
- Backend optimizations
- SEO audits
- Technical SEO audits and services
Pay-per-click seems scary but it’s really an amazing way to reach your target audience where they live and play on the internet. With Google and Bing, paid search and display services, we can help you reach out past your site and your social channels and bring your leads right to you.
- Ad account set up (if one doesn’t exist)
- Target Marketing research
- Keyword research
- Image asset creation
- Ad copy
- Ad builds
- Ad schedule
- Daily optimization
Conversion rate optimization may not be as high on your list as Social or PPC, but it’s a critical factor when it comes to getting your leads to convert. Are the CTAs on your site in the right place? Do your content streams make sense? Is there more than one way to collect lead data and is it GDPR compliant?
There are a lot of things to think of when it comes to conversions, form fills are just the start.
- CRO audits
- CRO recommendations
- Form fill builds
- Landing page designs and builds
For those partners who want all of the above plus the ability to automate lead generation, we offer inbound marketing services. Inbound Marketing’s main goal: bring leads to you. A marketer and sales teams best friend, Inbound marketing helps you generate leads and keep your pipeline full so you can focus on the business of growth.
What we provide:
- CRM set up and migration (HubSpot or SharpSpring)
- Lead Scoring
- Workflow Creation
- Lead Nurturing
- Email campaigns
- Content marketing
- Social Media
The Digital and Inbound Marketing Process
We thrive on collaboration which is why we call our client partners. Our process is simple, thorough, and designed to bring you maximum results.
We call it the 5 | E Repositioning Formula™ and whether you’re a project partner or a full-service retainer partner, we start with the 5 Es and work our way through the process.
You can learn more about the 5 | E Formula here but you can also skim a shortened version of it below: