Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your social platforms has a very real…more
It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more
It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story feature which came out 3 years…more
As of 2019, over two billion people log into Facebook every month. This means that if you don’t have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page.…more
Social media is one of the most important facets of digital marketing but how do you know it’s working? Without a list of social media metrics you’re tracking, how do you know what you’re doing is actually providing value and ROI? If you don’t have a social media…more
As far as B2B marketing goes, there are few social media platforms that are as effective as LinkedIn for lead generation. In fact, of all the leads generated through social channels out there, LinkedIn is responsible for generating 80%. Of course, in order to generate new leads via…more
Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we’ve come to expect from texting. But…more
Welcome to Part 2 of our series, The Ins and Outs of Instagram. If you haven’t checked out our first part, check it out here when you have a second! We covered some of the basics in part 1, so today, we’re going to deep-dive into a highly…more
