Hashtags. We hear about them so often, they’ve become synonymous with social media. Since their inception, hashtags have been changing the way we communicate and discover new users and products on social media. While that’s all fine and good, marketers are tasked with making sense of it all,…more
Instagram now has 1 billion users, with over 50% of those users engaging with the platform daily. We’ve seen massive growth and changes with Instagram within the last few years. These changes provide users and marketers alike, with new ways to engage and communicate with their audience. Getting…more
For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday shopping. However, for…more
Why a Social Media Event Marketing Strategy is Your Best Friend Much like any aspect of social media, there has never before been more competition for the attention of your audience in the event space. Take a look at any online community calendar and you’ll see an ocean…more
Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched the GDPR last year, and more and more…more
So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out of your efforts. So,…more
Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your social platforms has a very real…more
It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more
