Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. There’s just too much going on. Developing…more
Targeted leads, increased brand awareness, industry insights – these are just a few of the benefits that a strong social media strategy has to offer small businesses. Because of the time investment and expertise required, many small business owners are choosing to outsource to social media services. With…more
The influence of Facebook, Instagram, Snapchat and other major social platforms is staggering. Gone are the days when television and radio were the mainstays of media consumption. Social media has taken over, and thanks to a million different social media statistics, they offer data you can use to your…more
Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information that could drastically improve…more
Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads and boosting engagement are all great metrics, but…more
It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered a vital role for marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90%…more
We’ve all experienced it. That moment when you’re adding a stunning social media image to your brand’s profile. You hit the “upload” button, beaming as the progress bar rapidly advances. In your mind’s eye, you can already see your brand’s followers lining up to love, share, and comment…more
Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users, Twitter is the go-to source for immediate news updates, and…more
