Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort. As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there’s only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because consumers, in general, tend…more
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more
If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of the…more
Where in the world did the Vero app come from? In what can only be described as an overnight sensation, this wannabe Instagram competitor has been standing squarely in the social media spotlight since early last week. So, what’s all the fuss about? Well, for starters, Vero is…more
