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A social media contest might be the best strategy you've ever used to expand your audience, increase website traffic, and generate leads, but you need to be sure you're using it properly in order for it to be effective. Social media contests increase...read more
Audiences can easily be distracted and discerning when deciding which accounts to trust and whom to follow, which illustrates the importance of crafting social media strategies that keep audiences engaged while also creating and sharing content that is...read more
Did you know hashtags were initially created to better organize content being posted to social media? They’re now one of the most powerful tools that B2B companies can use to generate brand awareness, leads, conversions, and more. Forbes tells us that...read more
In this day and age, emojis are used in a variety of ways. You can find them used in social media captions, text messages, and even the subject line of many companies' promotional emails. We’re all intimately familiar with those little yellow smiley...read more
When it comes to Mobile Marketing, there’s honestly a lot going on. With smartphones making up 54.72% of all web traffic, businesses are making sure that their marketing strategies are catering to the vast amount of mobile users out there. It can be...read more
