predictive marketing advice

3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

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3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth from December 2008…more

Marketing Tips

6 Marketing Tips Every Yogi Knows That You Should Know Too

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6 Marketing Tips Every Yogi Knows That You Should Know Too

A few weeks ago, I bit the bullet and purchased a one-month unlimited yoga pass. As I started practicing with more consistency and concentration than I ever have—truly taking in the tenets of yoga as well as the poses—I realized something awesome. The same principles yogis adhere to…more

Legendary Advertising Quotes

12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy

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12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising methods and ideologies…more

Search Engines

5 Things Hated By Search Engines and Customers Alike

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5 Things Hated By Search Engines and Customers Alike

There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that’s best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through search engines anyway)? That’s a dilemma…more

Green Marketing

Green Marketing: How to Market Your Eco-Friendly Business

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Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

PowerPoint presentation tips

Top 10 PowerPoint Presentation Tips (the Do’s and Don’ts)

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Top 10 PowerPoint Presentation Tips (the Do’s and Don’ts)

While it’s true we’ve helped clients create some of the most successful PowerPoint presentations they’ve ever used for the last 20 years, it’s only been recently that we’ve seen a huge upturn in the amount of PowerPoint presentation work coming our way. The rebounding economy seems to be…more

Brand Attributes

How to Identify 5 Epic Brand Attributes

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How to Identify 5 Epic Brand Attributes

How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment, planning, and brand strategy you’d expect a great reception, right? Here’s the sad truth; 54% of people don’t…more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more