Inflation is happening, and it has a big influence on everything from housing to groceries to digital marketing. As of March 2023, the U.S. inflation rate stands at 6.04%. Because of this, traditional marketing has become more costly for small brands...read more
Marketing During Financial Uncertainty: The Ultimate Checklist
Marketing During Financial Uncertainty: The Ultimate Checklist
Did you know the businesses that recovered the fastest from prior recessions typically grew rather than decreased their marketing budgets? It’s true! By altering your marketing strategy and timing in response to shifting market conditions, you can come...read more
Full Service vs. Specialized Marketing Agencies: What You Need To Know
Full Service vs. Specialized Marketing Agencies: What You Need To Know
Marketing agencies can be divided into two categories: full-service and specialized. You should weigh the advantages and disadvantages of each type before picking which to partner with for your company. Specialized firms specialize in a certain field,...read more
How To Run High-Profile Social Media Contests
How To Run High-Profile Social Media Contests
A social media contest might be the best strategy you've ever used to expand your audience, increase website traffic, and generate leads, but you need to be sure you're using it properly in order for it to be effective. Social media contests increase...read more
Best B2B Hashtag Practices For Lead Generation
Best B2B Hashtag Practices For Lead Generation
Did you know hashtags were initially created to better organize content being posted to social media? They’re now one of the most powerful tools that B2B companies can use to generate brand awareness, leads, conversions, and more. Forbes tells us that...read more