Green Marketing

Green Marketing: How to Market Your Eco-Friendly Business

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Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more

sales leads

2 Types of CTAs that Generate Qualified Sales Leads

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2 Types of CTAs that Generate Qualified Sales Leads

The online generation of qualified sales leads is one of the most common marketing goals we help our clients achieve every day. For many of our clients, and many businesses in general, lead generation is the single most important marketing goal because it has the potential to drive revenue.…more

marketing optimization

Improving Your Strategy and Tactics with Marketing Optimization

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Improving Your Strategy and Tactics with Marketing Optimization

Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing optimization” as a way to successfully navigate the Marketing Lifecycle. Dissecting Marketing Optimization Marketing…more

brand development process

5 Crucial Steps of Any Brand Development Process Worth A Damn

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5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all…more

Marketing Blunders

Some of the Most Embarrassing Marketing Blunders You’ll Ever See

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Some of the Most Embarrassing Marketing Blunders You’ll Ever See

Marketing blunders happen to the best of us at some point or another. Maybe you hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. Perhaps you accidentally sent your customers a link that led them straight to a Justin Bieber video…more

Digital Marketing

The Most Successful Types of Digital Marketing

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The Most Successful Types of Digital Marketing

Explosive growth in the tech industry over the past two decades has resulted in sweeping changes for a number of different fields, including digital marketing. In the earliest days of digital marketing, companies were limited to simple banner ad placements. Since then, the diversity and capabilities of digital…more