Marketing Tips

6 Marketing Tips Every Yogi Knows That You Should Know Too

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6 Marketing Tips Every Yogi Knows That You Should Know Too

A few weeks ago, I bit the bullet and purchased a one-month unlimited yoga pass. As I started practicing with more consistency and concentration than I ever have—truly taking in the tenets of yoga as well as the poses—I realized something awesome. The same principles yogis adhere to…more

Legendary Advertising Quotes

12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy

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12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy

David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising methods and ideologies…more

Search Engines

5 Things Hated By Search Engines and Customers Alike

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5 Things Hated By Search Engines and Customers Alike

There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that’s best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through search engines anyway)? That’s a dilemma…more

Green Marketing

Green Marketing: How to Market Your Eco-Friendly Business

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Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more

sales leads

2 Types of CTAs that Generate Qualified Sales Leads

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2 Types of CTAs that Generate Qualified Sales Leads

The online generation of qualified sales leads is one of the most common marketing goals we help our clients achieve every day. For many of our clients, and many businesses in general, lead generation is the single most important marketing goal because it has the potential to drive revenue.…more

marketing optimization

Improving Your Strategy and Tactics with Marketing Optimization

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Improving Your Strategy and Tactics with Marketing Optimization

Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing optimization” as a way to successfully navigate the Marketing Lifecycle. Dissecting Marketing Optimization Marketing…more

brand development process

5 Crucial Steps of Any Brand Development Process Worth A Damn

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5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all…more