Social Media Reporting Checklist

2020 Social Media Reporting Checklist: How To Present & Prove Your Social ROI

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2020 Social Media Reporting Checklist: How To Present & Prove Your Social ROI

There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses, so it’s imperative to evaluate your campaign efforts in order to help your company continue...read more

10 Resources To Become a Digital Marketing Pro

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10 Resources To Become a Digital Marketing Pro

If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new!  Even if you haven’t started your...read more

Boost Holiday Sales, green background, present wrapped in green and red paper with dollar bills coming out.

Boost Holiday Sales Using Social Media

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Boost Holiday Sales Using Social Media

For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday...read more

Vertical Content vs. Horizontal

Why Vertical Content Matters

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Why Vertical Content Matters

It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For ’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically....read more

Instagram Stories

Instagram Stories: What They Are and How to Use Them

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Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story...read more

Facebook Messenger as Lead Generation Tool

Facebook Messenger as a Lead Generation Tool

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Facebook Messenger as a Lead Generation Tool

As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more

Social media metrics to track

4 Social Media Metrics You Should Care About

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4 Social Media Metrics You Should Care About

Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more

Snapchat best practices

Snapchat 101

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Snapchat 101

Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we've...read more