It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story...read more
Facebook Messenger as a Lead Generation Tool
Facebook Messenger as a Lead Generation Tool
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
4 Social Media Metrics You Should Care About
4 Social Media Metrics You Should Care About
Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more
Snapchat 101
Snapchat 101
Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we've...read more
The New Social Media 10 Commandments
The New Social Media 10 Commandments
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more
Lead Generation Tactics to Make it Rain in the CRM
Lead Generation Tactics to Make it Rain in the CRM
Lead generation is not just for some business, it's for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise--you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it...read more
5 ideas to get NEW customers that will come back again & again & again
5 ideas to get NEW customers that will come back again & again & again
Running a restaurant is no easy feat -- but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it's not just about trying to get more customers, it's about finding customers that will come...read more
Controlling Your Restaurant’s Brand in the Age of Social Media
Controlling Your Restaurant’s Brand in the Age of Social Media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more
Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)
Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)
If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of...read more
4 Signs You Need to Quit a Social Media Platform and Move On
4 Signs You Need to Quit a Social Media Platform and Move On
Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands...read more