2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops

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2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops

Super Bowl LV was a real snoozer. America's most frustratingly handsome man, Tom Brady, snagged himself yet another Super Bowl ring. The game itself was a foregone conclusion by the end of the first quarter, which left me looking at my phone more often...read more

Co-Branding

When Brands Unite: How co-branding can pay off

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When Brands Unite: How co-branding can pay off

Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry...read more

Branding mistakes B2Bs are making now

5 B2B Branding Mistakes You May Be Making

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5 B2B Branding Mistakes You May Be Making

Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more

Restaurant's brands can be made with social media

Controlling Your Restaurant’s Brand in the Age of Social Media

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Controlling Your Restaurant’s Brand in the Age of Social Media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more

Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today's consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don't have a strategy in place for...read more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item...read more