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Do you find yourself working longer and longer hours at your business without a large financial return on your time investment? Are you becoming increasingly discouraged by the growing responsibilities of your business, even though running it is what...read more
A Product Positioning Strategy to Beat Out the Competition
Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item...read more
Is Poor Packaging Design Limiting Your Brand’s Success?
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
4 Reasons Your Product Photography Isn’t Selling Your Product
So, you've spent a long time perfecting and testing out the new product you've developed. You are ready to blast it on social media and anywhere else you can manage to place your advertisement. You take out your point and shoot to snap a few great shots...read more
3 Key Factors For Starting Your Brand Development Process
Often the terms "marketing" and "branding" are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks...read more
The Power of Packaging Design
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need...more if they're hungry, and head to the register. What they may not realize...read more
