Have you recently performed a competitor analysis for your company? Also, do you know how to do one efficiently and effectively? If you’re unsure, or if your previous “analysis” was a quick scroll through of their social media accounts, you’re...read more
Social Media Reporting Checklist: How To Present & Prove Your Social ROI
Social Media Reporting Checklist: How To Present & Prove Your Social ROI
There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses. It’s imperative to evaluate your campaign efforts in order to help your company continue to...read more
5 Traffic Website Metrics You Should Be Tracking
5 Traffic Website Metrics You Should Be Tracking
Website traffic metrics are often an afterthought. What most people don't think about is how critical these metrics are in helping you understand the efficacy of the marketing strategies you have in place. One of the main goals of inbound marketing...read more