Bing

Are Bing Ads Worth The Investment? (YES!)

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Are Bing Ads Worth The Investment? (YES!)

Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad Network which consists of Yahoo! AOL, Verizon, and…more

Responsive Search is Here: What You Need to Know

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Responsive Search is Here: What You Need to Know

Have you ever launched an ad and thought “Oh…wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to do…more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more

Twitter is losing social credibility

The Case Against Twitter

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The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more

PPC strategies to try now

3 PPC Strategies to Try Now

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3 PPC Strategies to Try Now

PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a…more

PPC stats, vocab, and info to grow your leads

PPC is not as scary as you think (probably)

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PPC is not as scary as you think (probably)

Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s #1 marketing anxiety. Usually relegated…more

Is paid social media worth the investment?

Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

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Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of the…more