Marketing-During-Covid-19

Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom

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Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom

“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more

1-Hour-Marketing-Consultation-COVID-19

New Offering: Free COVID-19 Marketing Consultation & Action Plan

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New Offering: Free COVID-19 Marketing Consultation & Action Plan

The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more

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How to Effectively Manage Your Restaurant During the Coronavirus Crisis

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How to Effectively Manage Your Restaurant During the Coronavirus Crisis

All 50 states have declared a state of emergency due to COVID-19, leading to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused restaurant...read more

Messaging platforms are important for your business

How your messaging platform can make you money

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How your messaging platform can make you money

A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms,...read more

value proposition examples

Make Yourself Irresistible: Try These Value Proposition Examples

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Make Yourself Irresistible: Try These Value Proposition Examples

The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is - namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets...read more