Product Positioning

10 Ways Product Positioning Will Improve Your Marketing

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10 Ways Product Positioning Will Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more

Five Business Growth Strategies Actually Worth the Risk

Do you find yourself working longer and longer hours at your business without a large financial return on your time investment? Are you becoming increasingly discouraged by the growing responsibilities of your business, even though running it is what you love? Has your revenue growth taken its foot…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and…more