Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant to our interests, and we end up not…more
The Gen Z Book: 44 BILLION Reasons to Pay Attention
The Gen Z Book: 44 BILLION Reasons to Pay Attention
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort. As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more
Spice up your life with Inbound Marketing Services!
Spice up your life with Inbound Marketing Services!
If your business has any kind of marketing strategy, it’s likely that you’ve heard of inbound marketing services. Maybe you overlooked the term, thinking it was just another marketing buzzword (and we marketers do love our buzzwords… to a fault). But I’m here to definitively tell you that…more
Engage Your Target Audience with Email Drip Campaigns that Resonate
Engage Your Target Audience with Email Drip Campaigns that Resonate
Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The purpose of drip…more
4 Best Practices of Sending a Responsive Automated Email Campaign
4 Best Practices of Sending a Responsive Automated Email Campaign
Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process every day, certain things can start to fall off your…more
Ramping Up the Performance of Your Email Subject Lines
Ramping Up the Performance of Your Email Subject Lines
Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more
7 Proven Elements of a Successful Drip Campaign
7 Proven Elements of a Successful Drip Campaign
There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost. Whether you’re looking to nurture, up-sell, or educate, drip campaign emails generate click-through rates that are three times higher than single emails. Why are drip…more
7 Ways Marketing Automation Will Streamline Your Business Processes
7 Ways Marketing Automation Will Streamline Your Business Processes
Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The purpose of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not…more