Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process every day, certain things can start to fall off your…more
Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more
There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost. Whether you’re looking to nurture, upsell, or educate, drip campaign emails generate click-through rates that are three times higher than single emails. Why are drip…more
Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The point of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not…more
In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day,…more
We have entered a new period of business dominated by ‘attention scarcity’. Buyers have limited attention spans as a result of an abundance of information at their fingertips. Whereas companies used to be able to use a single medium–say, magazines or radio or TV–to disseminate their message to…more
Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies…more
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year…more
