How To Effectively Implement Emojis In Your Marketing Strategy

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How To Effectively Implement Emojis In Your Marketing Strategy

In this day and age, emojis are used in a variety of ways. You can find them used in social media captions, text messages, and even the subject line of many companies' promotional emails. We’re all intimately familiar with those little yellow smiley...read more

7 Ways To Maximize Your Marketing Budget

7 Ways To Maximize Your Marketing Budget [FREE GUIDE]

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7 Ways To Maximize Your Marketing Budget [FREE GUIDE]

With business in full swing, it’s time for companies to plan their marketing budget for next year (or make adjustments to this year's). However, figuring out where to spend advertising dollars can be a difficult task, so our team of experts gathered...read more

5 B2B Marketing Tips For More Leads & Sales

5 B2B Marketing Tips For More Leads & Sales

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5 B2B Marketing Tips For More Leads & Sales

When searching for B2B marketing tactics, it's common to come across articles that merely list the basic marketing strategies we already know about: SEO, PPC, email, social media, referral marketing, loyalty programs, and so on. And many of the themes...read more

10 Resources To Become a Digital Marketing Pro

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10 Resources To Become a Digital Marketing Pro

 If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new (aka: become a digital marketing pro)!...read more

Email-Marketing-Strategy

3 Strategies to Increase Customer Retention Through Email Marketing

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3 Strategies to Increase Customer Retention Through Email Marketing

“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more

1-Hour-Marketing-Consultation-COVID-19

New Offering: Free COVID-19 Marketing Consultation & Action Plan

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New Offering: Free COVID-19 Marketing Consultation & Action Plan

The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort.  As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more

Email Campaign

4 Best Practices of Sending a Responsive Automated Email Campaign

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4 Best Practices of Sending a Responsive Automated Email Campaign

Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process...read more