Drip Campaigns

Engage Your Target Audience with Email Drip Campaigns that Resonate

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Engage Your Target Audience with Email Drip Campaigns that Resonate

Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The purpose of drip…more

Email Campaign

4 Best Practices of Sending a Responsible Automated Email Campaign

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4 Best Practices of Sending a Responsible Automated Email Campaign

Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process every day, certain things can start to fall off your…more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass – and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned to allow companies to slowly, but surely, provide a…more