Email-Marketing-Strategy

3 Strategies to Increase Customer Retention Through Email Marketing

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3 Strategies to Increase Customer Retention Through Email Marketing

“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more

1-Hour-Marketing-Consultation-COVID-19

New Offering: Free COVID-19 Marketing Consultation & Action Plan

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New Offering: Free COVID-19 Marketing Consultation & Action Plan

The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort.  As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more

Drip Campaigns

Engage Your Target Audience with Email Drip Campaigns that Resonate

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Engage Your Target Audience with Email Drip Campaigns that Resonate

Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The...read more

Email Campaign

4 Best Practices of Sending a Responsive Automated Email Campaign

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4 Best Practices of Sending a Responsive Automated Email Campaign

Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process...read more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass - and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned...read more