Several months ago, I was instantly attracted to these fun, new Snapea Crisps: The package had beautiful fonts and textures with crisp, inviting colors! Captivated by the power of great packaging, I bought a bag. (They’re delicious.) After that one purchase, I started seeing them everywhere: bright, shining…more
4 Keys to the Best Menu Design
One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might be true in some restaurants, it certainly…more
Why You’re an Amazing Food Photographer
The first place to start is, “Why wouldn’t you be an amazing food photographer?!” You love food, you embrace the local spirit, and you find art in everything from a fork to…more
Packaging Design: 5 Ways to Sell Without Words
Packaging Design: 5 Ways to Sell Without Words Words. They’re beautiful and ugly, simple and complex, a gift to humanity. And sometimes just plain unnecessary. For example, when you go shopping, wouldn’t it be so much easier if you didn’t have to get close enough to read everything? If…more
Effective Food Packaging Design: The Aisle as a Runway
Food packaging is a shallow industry. If everyone’s favorite packaged foods held a beauty pageant, there would be no honorable mention for inner beauty. While package design serves the function of protecting your food, the objective of effective design is always to attract the right attention. For brands…more
How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t…more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns…more
The Power of Packaging Design
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need…more if they’re hungry, and head to the register. What they may not realize is that they are subconsciously being swayed…more