Your restaurant’s branding may not always be top of mind but does that mean you’re leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable experience—something that makes your diners…more
Running a restaurant is no easy feat — but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it’s not just about trying to get more customers, it’s about finding customers that will come back. Here’s the thing, wouldn’t…more
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more
Several months ago, I was instantly attracted to these fun, new Snapea Crisps: The package had beautiful fonts and textures with crisp, inviting colors! Captivated by the power of great packaging, I bought a bag. (They’re delicious.) After that one purchase, I started seeing them everywhere: bright, shining…more
One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might be true in some restaurants, it certainly…more
The first place to start is, “Why wouldn’t you be an amazing food photographer?!” You love food, you embrace the local spirit, and you find art in everything from a fork to…more
Packaging Design: 5 Ways to Sell Without Words Words. They’re beautiful and ugly, simple and complex, a gift to humanity. And sometimes just plain unnecessary. For example, when you go shopping, wouldn’t it be so much easier if you didn’t have to get close enough to read everything? If…more
Food packaging is a shallow industry. If everyone’s favorite packaged foods held a beauty pageant, there would be no honorable mention for inner beauty. While package design serves the function of protecting your food, the objective of effective design is always to attract the right attention. For brands…more
