Native advertising examples

Native Advertising Examples that Will Leave You Wanting More

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Native Advertising Examples that Will Leave You Wanting More

Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with other forms of advertising. Just look at these…more

Social media platform quitting signs

4 Signs You Need to Quit a Social Media Platform and Move On

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4 Signs You Need to Quit a Social Media Platform and Move On

Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands just aren’t good matches…more

Super Bowl ads that didn't suck in 2018

2018 Super Bowl Ads that Didn’t Suck (& Why They Worked)

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2018 Super Bowl Ads that Didn’t Suck (& Why They Worked)

We have to be honest. This year’s Super Bowl commercials fell short of our expectations. Except for a few gems, most of this year’s ad-fare was a little too careful about not straying into the territory of anything that represented outside-the-box thinking…even remotely. And some were just plain…more

Content Management

Want to Simplify Your Content Management? (This Post is for You)

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Want to Simplify Your Content Management? (This Post is for You)

Create content, they said. It’s the king of marketing, they said. Content is the best way to attract more website traffic and convert qualified leads, they said. What they didn’t tell you? Content management is a whole other ball game and it can get messy. According to Marketing…more

Super Bowl Advertisements

Are These the Best 10 Super Bowl Advertisements of All Time?

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Are These the Best 10 Super Bowl Advertisements of All Time?

Excitement. Boredom. Nausea. Confusion. Wherever you fall on the spectrum of feelings about the annual parade of Super Bowl commercials, you’ve probably seen at least one that’s captured your attention over the years. As marketers, we’ve watched as trends in sentiments have changed: from sex sells, to playing…more

Marketing to Generation Z

What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

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What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion)

Marketing to Generation Z is about to kick into high gear over the next few years. It seems like just yesterday everyone’s focus was on Millennials. What happened? According to recent research, the world’s youngest generation already has $44 billion in spending power, makes up 26% of the…more

social influencers and how they can boost marketing results

The Best Reasons for Using Social Influencers in Your Marketing Strategy

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The Best Reasons for Using Social Influencers in Your Marketing Strategy

15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. The number of social media users…more

Rebranding and adding new agency services

Rebranding and Expansion of Services: A Chat with Envision’s President

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Rebranding and Expansion of Services: A Chat with Envision’s President

It’s a new year and we’ve been busy bees! We’ve decided to a break from our productivity bee-dances (this metaphor is happening) and share with y’all a couple of 2017 accomplishments that have us buzzing with pride and excited to get going in the new year. These accomplishments?…more

predictive marketing advice

3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

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3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action

Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth from December 2008…more