Instagram Stories

Instagram Stories: What They Are and How to Use Them

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Instagram Stories: What They Are and How to Use Them

It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story feature which came out 3 years…more

Gen Z

How to talk to Gen Z (No Cool Slang Required)

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How to talk to Gen Z (No Cool Slang Required)

Marketers spent years trying to figure out how to reach Millennials and now that most businesses seem to have a grasp on the tech-savvy generation, the next generation has already begun coming of age: Generation Z. Members of Generation Z have a different relationship with the world than…more

Growth Drive Design Wish lists

Making a Growth Driven Design Wish List

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Making a Growth Driven Design Wish List

The website is the foundation on which all of your online marketing efforts should be built. As such, the design of your website is very important. However, instead of building your website to completion right away, you should consider Growth Driven Design (GDD). What Is Growth Driven Design?…more

SQL and MQL

When Does an MQL Become an SQL?

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When Does an MQL Become an SQL?

If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is the Difference Between an…more

Chatbots

Why Chatbots and Text Are Replacing Phone Calls

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Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls as much as older generations do. Instead, we like…more

Facebook Messenger as Lead Generation Tool

Facebook Messenger as a Lead Generation Tool

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Facebook Messenger as a Lead Generation Tool

As of 2019, over two billion people log into Facebook every month. This means that if you don’t have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page.…more

Local Services Listing Page on Google

Local Services Listing Page 101

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Local Services Listing Page 101

We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches for local businesses or services begin on…more