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5 Crucial Steps of Any Brand Development Process Worth A Damn

  Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all work together like a finely tuned…more

The 5 Pillars of Effective Inbound Marketing (and How an Inbound Marketing Agency Can Help)

Effective inbound marketing is all about gaining visibility that allows you to draw in and maintain relationships with new visitors, leads, and customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically speaks to your customers about their wants and needs. It must offer solutions to prospect’s…more

The One Thing Almost Every Social Media Kit Has Wrong

Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads and boosting engagement are all great metrics, but they aren’t THE metrics to focus on.…more

5 Must-Read Social Media Management Tips & Tricks

It’s somewhat mind-boggling to think about, but just 10 years ago social media management was considered to be a complete novelty by many mainstream professionals. Now, in 2017, it’s considered a vital role for marketing agencies around the world. According to Social Media Examiner’s 2016 Industry Report, 90% of marketers believe that social media is…more

A Roadmap to Marketing Design in 2017

  Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a critical role in the development of marketing and advertising campaigns. The practice of marketing design…more

How to Cheat-Sheet Your Way to Perfect Social Media Image Sizes

We’ve all experienced it. That moment when you’re adding a stunning social media image to your brand’s profile. You hit the “upload” button, beaming as the progress bar rapidly advances. In your mind’s eye, you can already see your brand’s followers lining up to love, share, and comment on this drop-dead-gorgeous image. Then it happens.…more

Everything You Need to Know About Writing a Social Media Strategy

Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users, Twitter is the go-to source for immediate news updates, and the new kid on the block, Snapchat,…more

15 Tips for Creating Extraordinary Website Copy

You are hands down the most attractive person who’s ever visited this website. You might be reading this second sentence now. Despite the fact that our first sentence was super corny, perhaps even stupid, it probably piqued your interest enough to read just a bit more. Good website copy hooks the reader. It tells a…more

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