Understanding how to effectively maximize your marketing budget will be the key to your restaurant’s success, both this year and beyond. However, in today’s constantly changing economy and landscape, we know that it can be difficult and time-consuming to adjust your restaurant’s budget accordingly. That’s exactly why we’ve compiled the top restaurant marketing tips and insights to help you maximize your marketing budget to increase your revenue and grow your market share.
As restaurants continue to recover from the COVID-19 pandemic, we’re seeing overall sales and growth returning to pre-pandemic levels and above. As of July 2021, Statista reports that bar and restaurant sales climbed to an all-time high of $72.2 billion – up from the pandemic low of 29.9 billion in April 2020.
When thinking about the pandemic, supply chain issues, and current inflation, you may feel the desire to pull back on marketing and use those dollars elsewhere. While reexamining your budget is certainly wise, marketing will still need to remain a key factor in your restaurant’s success. As a general guideline, your restaurant’s marketing budget should account for 3-6% of sales. When looking at the bigger picture, this small percentage will account for the majority of your restaurant’s success and growth.
If you’re struggling to prioritize your marketing efforts or determine where to allocate your restaurant’s marketing budget, you’re not alone. Download our free guide to learn…
- Post-Pandemic Budget Predictions
- 2022 Restaurant Marketing Trends
- The Top Digital Marketing Channels To Know About
- Where To Spend Your Marketing Dollars
- When To Seek Outside Help
Maximize Your Restaurant Marketing Budget For Success
We understand that deciding how to spend advertising dollars can be difficult. Marketing your restaurant is a job that’s never complete. Changes are happening constantly and in order to continue to market effectively, you need to stay on top of these changes.
As confidence continues to rise for 2022 marketing spending, you’ll need a comprehensive and effective marketing budget and strategy. Your budget should be suited to your restaurant’s unique qualities.
Download our free guide to learn how to maximize your restaurant’s marketing budget by allocating funds to the most effective strategies. This will allow you to stay ahead of the competition and get consumers in your doors (or at least online to order).