Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

Topic Clusters

Topic Clusters are Here to Increase Your SEO Rankings

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Topic Clusters are Here to Increase Your SEO Rankings

Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life here, but it…more

Google My Business logo on yellow background

Google My Business: The ins & outs of this local search gem

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Google My Business: The ins & outs of this local search gem

According to Google, about 4 out of 5 consumers use the internet for local searches—a startling number and a wakeup call for business who don’t have a local SEO strategy. Thankfully, Google My Business exists. For small businesses, brand exposure is extremely important, not just when it comes to…more