Google My Business Posts are a thing

Are Google My Business Posts a Thing?

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Are Google My Business Posts a Thing?

Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that search the same…more

Local Services Listing Page on Google

Local Services Listing Page 101

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Local Services Listing Page 101

We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches for local businesses or services begin on…more

The SEO of YouTube

The SEO of YouTube

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The SEO of YouTube

As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still hasn’t made its way…more

Google My Business Updates

11 Google My Business Updates You Need To Know

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11 Google My Business Updates You Need To Know

Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a…more

Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating traffic to your website should be…more

Topic Clusters

Topic Clusters are Here to Increase Your SEO Rankings

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Topic Clusters are Here to Increase Your SEO Rankings

Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life here, but it…more