The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
Are Google My Business Posts a Thing?
Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more
Local Services Listing Page 101
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more
What is Local SEO?
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet...read more
The SEO of YouTube
As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still...read more
11 Google My Business Updates You Need To Know
Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more
Why Referral Traffic Matters
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating...read more
Topic Clusters are Here to Increase Your SEO Rankings
Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life...read more