The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
Are Google My Business Posts a Thing?
Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more
Local Services Listing Page 101
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more
What is Local SEO?
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet...read more
The SEO of YouTube
As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still...read more