Marketing Strategies

Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies

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Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies

It’s 2018 and that means it’s time to dust off your marketing strategies and adjust for the boatload of social media changes that occurred in 2017. If you’ve already accounted for most of the updates mentioned below you’re ahead of the game. If not, this blog post will…more

Pinterest update

Is Pinterest’s Latest Update an Attempt to Transform Visual Search?

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Is Pinterest’s Latest Update an Attempt to Transform Visual Search?

What comes to mind when you think about online search? Probably Google or Facebook. But what about Pinterest? You might be surprised to hear that Pinterest is updating their image and their platform by tossing their hat into the ring for consideration as a serious player in search.…more

Social media tactics that are outdated and no longer effective.

3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

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3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

Are you related to, or friends with, a luddite? They still use a rotary phone, only communicate through snail mail, and listen to their favorite music on cassette tapes. In other words, they don’t adapt to changes over time. That’s exactly how people perceive brands that still use…more

Facebook Messenger Broadcast prototype

A Rundown of the Facebook Messenger Broadcast Prototype

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A Rundown of the Facebook Messenger Broadcast Prototype

Facebook messenger has been busy the last couple of years. In 2016, Messenger received a brand-new camera that came with a heap of effects and features. The camera was quickly followed by group video chat capabilities. In January of 2017, David Marcus—Vice President of Messaging Products at Facebook—announced…more

Social Media Questions

Answers to the 13 Social Media Questions All Business Owners Ask

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Answers to the 13 Social Media Questions All Business Owners Ask

How many times have you come up with social media questions without ever seeming to find satisfactory answers? If you’re trying to manage social media for your brand or employer, it can be frustrating. Fortunately, I’ve been there before and experience has taught me the answers to those…more

Pinterest Marketing Strategy

9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

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9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date. Many businesses may assume Pinterest is targeted for female-only audiences.…more

Instagram Shadowban

How to Fix the Instagram Shadowban Or Avoid it Altogether

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How to Fix the Instagram Shadowban Or Avoid it Altogether

If you’ve fallen victim to the Instagram shadowban, your posts are basically invisible to all non-followers. But don’t worry, the shadowban doesn’t have to be permanent–you can fix it. While it sounds like something straight out of a video game, the shadowban is Instagram’s attempt to enforce their platform…more

Facebook Marketing Strategy

4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

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4 Brilliantly Simple Tactics for Your Facebook Marketing Strategy

Building a Facebook marketing strategy from scratch is a long, daunting task that sometimes leads to more problems than benefits—due to the sheer number of options at your disposal. If you google “Facebook marketing strategies,” it can get even more confusing. There’s just too much going on. Developing…more