Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

find out more+

Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more

Is paid social media worth the investment?

Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

find out more+

Is Paid Social Media Worth the Investment? (Spoiler Alert: Yes!)

If we had a dollar for every time a prospect doubted the benefits of paid social media… And to be honest, we get it. To the untrained eye, paid social seems like a waste of time—but putting money behind your social strategy will give you some of the…more

Vero app

The Overnight Success of the Vero App (Is it Here to Stay?)

find out more+

The Overnight Success of the Vero App (Is it Here to Stay?)

Where in the world did the Vero app come from? In what can only be described as an overnight sensation, this wannabe Instagram competitor has been standing squarely in the social media spotlight since early last week. So, what’s all the fuss about? Well, for starters, Vero is…more

instagram marketing

How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

find out more+

How to Set Yourself Up for a Top-Notch Instagram Marketing Strategy Today

There are two kinds of people in the Instagram marketing world: Those who know there’s been a change to Instagram’s algorithm but are in denial of the consequences for their brand Those who know about the algorithm changes and are FREAKING the hell out If you’re person #1,…more

Social media platform quitting signs

4 Signs You Need to Quit a Social Media Platform and Move On

find out more+

4 Signs You Need to Quit a Social Media Platform and Move On

Knowing when it’s time to break up with your current social media platform can be an excruciating decision. The more time and money you’ve spent trying to make it work for your business, the harder it gets. The simple truth is that some brands just aren’t good matches…more

Marketing Strategies

Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies

find out more+

Social Media Updates in 2017 that Will Boost Your 2018 Marketing Strategies

It’s 2018 and that means it’s time to dust off your marketing strategies and adjust for the boatload of social media changes that occurred in 2017. If you’ve already accounted for most of the updates mentioned below you’re ahead of the game. If not, this blog post will…more

Pinterest update

Is Pinterest’s Latest Update an Attempt to Transform Visual Search?

find out more+

Is Pinterest’s Latest Update an Attempt to Transform Visual Search?

What comes to mind when you think about online search? Probably Google or Facebook. But what about Pinterest? You might be surprised to hear that Pinterest is updating their image and their platform by tossing their hat into the ring for consideration as a serious player in search.…more

Social media tactics that are outdated and no longer effective.

3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

find out more+

3 Types of Outdated (AKA Ineffective) Social Media Tactics You Should Avoid

Are you related to, or friends with, a luddite? They still use a rotary phone, only communicate through snail mail, and listen to their favorite music on cassette tapes. In other words, they don’t adapt to changes over time. That’s exactly how people perceive brands that still use…more