hashtags on a pink background

All About Hashtags

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All About Hashtags

Hashtags. We hear about them so often, they’ve become synonymous with social media. Since their inception, hashtags have been changing the way we communicate and discover new users and products on social media. While that’s all fine and good, marketers are tasked with making sense of it all,…more

Instagram Stickers: The Perfect Way to Kick Off 2020

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Instagram Stickers: The Perfect Way to Kick Off 2020

Instagram now has 1 billion users, with over 50% of those users engaging with the platform daily. We’ve seen massive growth and changes with Instagram within the last few years. These changes provide users and marketers alike, with new ways to engage and communicate with their audience. Getting…more

Boost Holiday Sales, green background, present wrapped in green and red paper with dollar bills coming out.

Boost Holiday Sales Using Social Media

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Boost Holiday Sales Using Social Media

For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday shopping. However, for…more

video marketing trends for 2020

The Video Marketing Bandwagon: Trends for 2020

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The Video Marketing Bandwagon: Trends for 2020

We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions: it’s no longer an…more

Social Media Event Marketing Strategy

The Art of Social Media Event Marketing

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The Art of Social Media Event Marketing

Why a Social Media Event Marketing Strategy is Your Best Friend Much like any aspect of social media, there has never before been more competition for the attention of your audience in the event space. Take a look at any online community calendar and you’ll see an ocean…more

social fans

Do your social media followers actually buy?

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Do your social media followers actually buy?

So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out of your efforts. So,…more

Content You Shouldn't Post on Social Media

Content You Shouldn’t Post on Social Media

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Content You Shouldn’t Post on Social Media

Social media, when used correctly, is perhaps the most efficient way to talk to your audience, whether they be a small, localized group of fans who frequent your restaurant, or a million-strong community across the world; the content you upload to your social platforms has a very real…more

Vertical Content vs. Horizontal

Why Vertical Content Matters

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Why Vertical Content Matters

It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For [expletive]’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically. For decades, audiences consumed movies and…more