video marketing trends for 2020

The Video Marketing Bandwagon: Trends for 2020

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The Video Marketing Bandwagon: Trends for 2020

We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions: it’s no longer an…more

The SEO of YouTube

The SEO of YouTube

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The SEO of YouTube

As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still hasn’t made its way…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

Video Content is key for digital marketing

Ignoring Video Content Means Losing Revenue

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Ignoring Video Content Means Losing Revenue

It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers don’t just love it  – consumers do…more