Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now that we’ve taken the time to test this new ad format out, we wanted to take a moment to…more
Shopify Tips and Tricks: What does Shopify do?
The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion by 2023. Why wait in…more
How Lead Magnets Can Make your Business Money
Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re based on data and research. Today we’re…more
When Does an MQL Become an SQL?
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is the Difference Between an…more
Facebook Messenger as a Lead Generation Tool
As of 2019, over two billion people log into Facebook every month. This means that if you don’t have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page.…more
5 Sales Enablement Strategies to Implement Now
Sales enablement seems like a no-brainer for any company that has a Marketing and Sales team but there are still a lot of businesses that don’t practice it. If you’re one of those, you’re certainly not alone and it’s never too late to get your Sales and Marketing…more