The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Did you know the businesses that recovered the fastest from prior recessions typically grew rather than decreased their marketing budgets? It’s true! By altering your marketing strategy and timing in response to shifting market conditions, you can come...read more
With business in full swing, it’s time for companies to plan their marketing budget for next year (or make adjustments to this year's). However, figuring out where to spend advertising dollars can be a difficult task, so our team of experts gathered...read more
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now, let's take a moment to look back and update our initial findings. What are Responsive...read more
The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion...read more
Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re...read more
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
Sales enablement seems like a no-brainer for any company that has a Marketing and Sales team but there are still a lot of businesses that don’t practice it. If you’re one of those, you’re certainly not alone and it’s never too late to get your...read more
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