Social media metrics to track

4 Social Media Metrics You Should Care About

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4 Social Media Metrics You Should Care About

Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more

Twitter is losing social credibility

The Case Against Twitter

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The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more

PPC strategies to try now

3 PPC Strategies to Try Now

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3 PPC Strategies to Try Now

PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a budget...read more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort.  As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more

How to deal with online reviews

What to do with bad (& good) online reviews

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What to do with bad (& good) online reviews

One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more

Restaurant's brands can be made with social media

Controlling Your Restaurant’s Brand in the Age of Social Media

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Controlling Your Restaurant’s Brand in the Age of Social Media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more

social media statistics

Social Media Statistics That Will Knock Your Socks Off

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Social Media Statistics That Will Knock Your Socks Off

The influence of Facebook, Instagram, Snapchat and other major social platforms is staggering. Gone are the days when television and radio were the mainstays of media consumption. Social media has taken over, and thanks to a million different social media...read more