Inflation is happening, and it has a big influence on everything from housing to groceries to digital marketing. As of March 2023, the U.S. inflation rate stands at 6.04%. Because of this, traditional marketing has become more costly for small brands...read more
4 Social Media Metrics You Should Care About
4 Social Media Metrics You Should Care About
Social media is one of the most important facets of digital marketing but how do you know it's working? Without a list of social media metrics you're tracking, how do you know what you're doing is actually providing value and ROI? If you don't have a...read more
What is a PPC Ad Quality Score?
What is a PPC Ad Quality Score?
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more
The Case Against Twitter
The Case Against Twitter
Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more
3 PPC Strategies to Try Now
3 PPC Strategies to Try Now
PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a budget...read more