We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest innovations in design…more
Adapt or Die: Is it time for a brand refresh?
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more
The Pitfalls of Being Edgy
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be…edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older half of Generation Z gain more and…more
The New Social Media 10 Commandments
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more
7 Signs It’s Time to Rebrand
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really, really huge. I don’t…more
Does your restaurant’s branding get five stars?
Your restaurant’s branding may not always be top of mind but does that mean you’re leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable experience—something that makes your diners…more
The Top 3 Reasons No One Cares About Your Press Release
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems like a simple, straight forward question…more
Controlling your restaurant’s brand in the age of social media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more