Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more
7 Signs It’s Time to Rebrand
When was the last time you really looked at your logo? What about your brand colors? Could you name the colors from your primary and secondary brand palettes? Your brand has a huge impact on the perception customers have of your business. Like really, really huge. I don’t…more
Does your restaurant’s branding get five stars?
Your restaurant’s branding may not always be top of mind but does that mean you’re leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable experience—something that makes your diners…more
The Top 3 Reasons No One Cares About Your Press Release
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems like a simple, straight forward question…more
Controlling your restaurant’s brand in the age of social media
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more
Are you Heading to the Altar with the Wrong Logo Design?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo is a complicated decision that takes…more
The Evolution of Our Brand: The Envision Creative Logo
The History of the Envision Creative Group Logo We’ve heard many clients express how engrained their current logo is in the minds of their customers, and how—after 10+ years of being in business—it would hurt them to ever change it. It’s a common misconception among companies and one we…more
4 Simple Steps to Develop a Winning Brand Positioning Strategy
When it comes to making purchase decisions, today’s consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don’t have a strategy in place for differentiating your brand from countless…more