All 50 states have declared a state of emergency due to COVID-19, leading to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused restaurant sales to go decrease by 80%. Many food-related businesses are experiencing…more
Are Responsive Search Ads Ready Yet?
Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now that we’ve taken the time to test this new ad format out, we wanted to take a moment to…more
The Ins and Outs of Google Shopping Ads
This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores. Organic efforts can only…more
Top Converting Content Pages Your Website Needs
If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate Optimization, and today we’re…more
What is Conversion Rate Optimization?
Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to change that! Let’s talk about Conversion Rate Optimization…more
You Have HubSpot, Now What?
HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly purchase HubSpot and then…nothing. Contact imports…more
How Lead Magnets Can Make your Business Money
Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re based on data and research. Today we’re…more
4 Social Media Metrics You Should Care About
Social media is one of the most important facets of digital marketing but how do you know it’s working? Without a list of social media metrics you’re tracking, how do you know what you’re doing is actually providing value and ROI? If you don’t have a social media…more