So much of what we do every day has changed in the wake of COVID-19. While we’ve heard the word unprecedented more times than we can count, it’s with good reason. These are absolutely unprecedented times. Knowing what the best direction is for your...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
2020 Social Media Guide: How to Build a Strategy During COVID-19
There’s no denying that these are difficult times. Many brands are contemplating what to do on their social media channels. Do you solely focus on Coronavirus related posts? Do you proceed with your previous strategy and act like nothing is going on...read more
What Company Culture Means to Us
Ah, company culture! It’s the buzzword all industries can’t seem to shake but what does it actually mean? Is it indoor slides and weekly keg parties? Is it insurance coverage and a parking spot? Is it casual Fridays or daily tarot readings? When companies...read more
What is Brand Repositioning?
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning--albeit in a more depressing and sinister...read more
Do you need an agency or a full time employee?
Do you need an agency or a full-time employee? That’s right, title as the first sentence, we’re going ALL IN today. It’s a question we’ve heard a lot so we decided to really examine our answer and provide a bit more detail on why we (unsurprisingly)...read more
How to determine your marketing budget
Nothing halts a conversation faster than mentioning the “b-word,” -- budget. It happens all of the time and while money talk can be uncomfortable, when it comes to planning your marketing and branding strategy, it is critical to know what you can...read more