Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses from re-branding and re-positioning all…more
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems like a simple, straight forward question…more
Improving communication in the workplace is a tricky task. Fortunately, there is a simple yet profound concept that, when grasped, will transform an organization’s ability to excel; communication is relationship building. Everything from our speech and body language, to what we wear and eat contributes to workplace communication.…more
