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Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend more money on products if they are sustainable? This is one of the reasons why...read more
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest...read more
Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customer's eye, giving them cause to be curious,...read more
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
Presentation is an essential part of business and can become the difference between making money and going bankrupt. Consumers are becoming vigilant and want to be wooed by the aesthetic appeal of products. Performance alone will not lead to positive...read more
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