Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customers eye, giving them cause to be curious, and quickly conveying your brand’s message. Going into…more
Is Poor Packaging Design Limiting Your Brand’s Success?
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product. Numerous studies, including one published in…more
3 Critical Reasons You Need a Package Redesign
Presentation is an essential part of business and can become the difference between making money and going bankrupt. Consumers are becoming vigilant and want to be wooed by the aesthetic appeal of products. Performance alone will not lead to positive results in terms of marketing and sales. What…more
4 Reasons Your Product Photography Isn’t Selling Your Product
So, you’ve spent a long time perfecting and testing out the new product you’ve developed. You are ready to blast it on social media and anywhere else you can manage to place your advertisement. You take out your point and shoot to snap a few great shots of your product,…more
5 Awesome Examples of Label Design Influencing Perception
Label design can make or break the success of a new product, or the continued popularity of an older item. An attractive label design combined with a good price will tempt a consumer to try something new. An outdated label will often be perceived as an outdated product. Most…more
Good Product, Little Success? Develop the Right Packaging Design to Boost Your Sales
Sure, you have a great product and once customers try it they’ll be hooked. But first they need to feel enticed to buy it, and that’s where the right packaging design for your product can make all the difference. Here are some key things to keep in mind when packaging…more
With That Package…It’s In The Bag
Several months ago, I was instantly attracted to these fun, new Snapea Crisps: The package had beautiful fonts and textures with crisp, inviting colors! Captivated by the power of great packaging, I bought a bag. (They’re delicious.) After that one purchase, I started seeing them everywhere: bright, shining…more
Why You’re an Amazing Food Photographer
The first place to start is, “Why wouldn’t you be an amazing food photographer?!” You love food, you embrace the local spirit, and you find art in everything from a fork to…more