The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion by 2023. Why wait in…more
The Case Against Twitter
The Case Against Twitter
Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more
The Gen Z Book: 44 BILLION Reasons to Pay Attention
The Gen Z Book: 44 BILLION Reasons to Pay Attention
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort. As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more
How to Market Digital Products Without the Gimmicks
How to Market Digital Products Without the Gimmicks
Do you know how to market digital products effectively? Sometimes it takes a little extra creativity and outside-of-the-box thinking to develop smart marketing tactics for your digital products. It’s hard to sell someone something they can touch, see, or test, but it’s far more difficult to sell them…more
How to Cultivate a Social Media Following for Your Ecommerce Store
How to Cultivate a Social Media Following for Your Ecommerce Store
This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating a social media following is vital to the success of…more
Online Is The New Brick & Mortar: Be A Pro At eCommerce Website Development
Online Is The New Brick & Mortar: Be A Pro At eCommerce Website Development
Companies began selling their products on the web almost as soon as it became publicly available. Since then, eCommerce has only grown in terms of revenue and importance to a company’s bottom line. From behemoths like Amazon down to the local bike shop, almost every some method for…more