All 50 states have declared a state of emergency due to COVID-19, leading to city-mandated closures of non-essential businesses, restrictions on restaurant procedures, and shelter in place directives. Over the past month, these mandates have caused restaurant sales to go decrease by 80%. Many food-related businesses are experiencing…more
10 Tips to Develop a Successful E-Commerce Strategy
In November, we wrote a blog about Shopify tips and tricks to guide you through all it offers and how it can be used to increase sales. However, there’s a lot more to selling products or services online than just setting up an e-commerce store. You need to…more
SXSW Marketing Tips: How to Market off the Official Grid
It’s that special time of year again. The winter frosts begin to melt, birds are singing their spring songs in blooming trees, and thousands upon thousands of marketers, musicians, film buffs, and members of the press swarm the downtown Austin area for SXSW. With bigger names showing up…more
The Video Marketing Bandwagon: Trends for 2020
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions: it’s no longer an…more
Top Converting Content Pages Your Website Needs
If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate Optimization, and today we’re…more
What is Conversion Rate Optimization?
Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to change that! Let’s talk about Conversion Rate Optimization…more
Winning Content Marketing Ideas
Content marketing strategy is more than blogs and ebooks, it’s SEO, PPC, CRO, video, and social media. About 26% of internet users have ad-blocking tools active on their devices, privacy regulations are increasing in the US after the EU launched the GDPR last year, and more and more…more
You Have HubSpot, Now What?
HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly purchase HubSpot and then…nothing. Contact imports…more