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Do you know who your business’s ideal prospects or buyer personas are? And if so, how much do you really know about them? If you haven’t fully built out or developed accurate personas then it’s likely that your marketing campaigns are falling...read more
So, you’ve followed the latest and greatest social media content guides, created an editorial calendar, and have assembled some really exciting pieces of content for posting. The only question that remains is when to post! Creating your social media...read more
This Valentine's Day let love guide your messaging! Many people are thinking about lost love and missed opportunities. During this time of year, as a marketer, you should take the time to rekindle customer relationships! A lot of relationships fell by...read more
2020 is over (Hallelujah!) and it’s time to look ahead to the new year. Maybe your business should revise its 2021 marketing strategy, maybe your advertising messaging needs to shift completely. After a year full of surprises and unexpected changes,...read more
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
