And the crowd goes wild...for your marketing strategy. With so many moving pieces in marketing, it's easy to lose sight of the overall picture. There's the strategy, design, and content, but there's also digital, positioning, external communications,...read more
How To Create Accurate Buyer Personas [Free Guide + Template]
How To Create Accurate Buyer Personas [Free Guide + Template]
Do you know who your business’s ideal prospects or buyer personas are? And if so, how much do you really know about them? If you haven’t fully built out or developed accurate personas then it’s likely that your marketing campaigns are falling...read more
Maximize Your ROI with Strategic Target Market Analysis
Maximize Your ROI with Strategic Target Market Analysis
A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase...read more