The History of the Envision Creative Group Logo We’ve heard many clients express how engrained their current logo is in the minds of their customers, and how—after 10+ years of being in business—it would hurt them to ever change it. It’s a common misconception among companies and one we…more
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a critical role in the development of marketing and advertising…more
Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop. We know, we know: Comic Sans is…more
Is your business in need of a website redesign? Whether you’re replacing a dated site or creating a new one to meet demand, there are a few elements that always require careful consideration. A complete website redesign demands a lot of upfront preparation, but once the new site…more
Environments that encourage creativity and innovation tend to be extremely successful. When we think of marketing and advertising we usually picture a Mad Men-esque agency that produces brilliant creative campaigns with innovative ads. Most of the glitz and glam of marketing is associated with spectacular advertising visuals that…more
It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors.…more
Companies began selling their products on the web almost as soon as it became publicly available. Since then, eCommerce has only grown in terms of revenue and importance to a company’s bottom line. From behemoths like Amazon down to the local bike shop, almost every some method for…more
Remember when we talked about your unique selling proposition? Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. You cannot develop effective marketing collateral, either. And that’s what we’re talking about today: developing collateral that…more
