Growth Driven Design

Growth Driven Design: Improve Your Site for Under $10,000

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Growth Driven Design: Improve Your Site for Under $10,000

Growth Driven Design: The systematic and incremental approach to website design that focuses on regular updates and developments over a traditional “all-at-once” approach.   When it comes to crafting your website in the most efficient and cost-effective manner, it’s hard to argue against an approach utilizing Growth driven…more

UX rules you need to know

UX Rules You Need to Know

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UX Rules You Need to Know

The term “UX” refers to the user experience and is often bandied about when talking about web and app design. User experience encompasses a wide variety of things, from the function of your site to the ease of navigation to the quality of the content. When designing a…more

Instagram basics

Instagram: The Ins and Outs

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Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

Branding activities for new brands

Branding 101: How to Start From Scratch

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Branding 101: How to Start From Scratch

Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort.  As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more

What is Brand Repositioning?

What is Brand Repositioning?

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What is Brand Repositioning?

By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more