marketing design

A Roadmap to Marketing Design in 2017

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A Roadmap to Marketing Design in 2017

Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a critical role in the development of marketing and advertising…more

Creativity

How to Foster Creativity and Innovation Within Your Business

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How to Foster Creativity and Innovation Within Your Business

Environments that encourage creativity and innovation tend to be extremely successful. When we think of marketing and advertising we usually picture a Mad Men-esque agency that produces brilliant creative campaigns with innovative ads. Most of the glitz and glam of marketing is associated with spectacular advertising visuals that…more

Marketing design can help lead generation

Marketing Design: Pretty is Great, but Lead Generation is Better

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Marketing Design: Pretty is Great, but Lead Generation is Better

It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors.…more

Ecommerce Website Design

Online Is The New Brick & Mortar: Be A Pro At eCommerce Website Development

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Online Is The New Brick & Mortar: Be A Pro At eCommerce Website Development

Companies began selling their products on the web almost as soon as it became publicly available. Since then, eCommerce has only grown in terms of revenue and importance to a company’s bottom line. From behemoths like Amazon down to the local bike shop, almost every some method for…more

Collateral Development

Strut Your Stuff: Developing Collateral for Your Business

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Strut Your Stuff: Developing Collateral for Your Business

Remember when we talked about your unique selling proposition? Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. You cannot develop effective marketing collateral, either. And that’s what we’re talking about today: developing collateral that…more