The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more
In the early 90s, when email was in its infancy, a "You've got mail!" message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has...read more
There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what...read more
Today, the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search...read more
Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties: characteristics, needs, or interests. The main reason you should be segmenting your leads is so that...read more
Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization...read more
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use - in particular, the use of email. Countless different industry blogs utter the...read more
Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These...read more
I love "boring" industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian,...read more
It’s not me, it’s you. Well, it might be you. There’s a chance you’re doing everything perfectly when it comes to SEO for your business website/blog, but it’s more likely that you could use some, shall we say, tweaking. A bowtie straightened....read more
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