brand development process

5 Crucial Steps of Any Brand Development Process Worth A Damn

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5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all…more

email marketing best practices

The 5 Best Email Marketing Practices You Need to Know – Now

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The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day,…more

Competitive analysis offers strategic advantages

Know Thy Enemy: The Benefits of Competitive Analysis

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Know Thy Enemy: The Benefits of Competitive Analysis

There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what gives the practice of business its flavor, its…more

SEO for small businesses is more important than ever before

SEO for Small Businesses Is Still A Basic Requirement

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SEO for Small Businesses Is Still A Basic Requirement

Today, the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search engines against these large players, but there…more

Segmenting leads

Segmenting Leads: The Fastest Way You Can Gain ROI

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Segmenting Leads: The Fastest Way You Can Gain ROI

Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties:  characteristics, needs, or interests.  The main reason you should be segmenting your leads is so that you can create more personal, timely, effective messages. It’s also effective…more

Email marketing engagement tips

5 Email Marketing Engagement Tips You Need to Use Right Now

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5 Email Marketing Engagement Tips You Need to Use Right Now

Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization options and the ability to segment leads…more

Email marketing campaign

Build Your Best Email Marketing Campaign… Ever

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Build Your Best Email Marketing Campaign… Ever

In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year…more

Digital marketing plan

Effective Digital Marketing Requires a Game Plan

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Effective Digital Marketing Requires a Game Plan

Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These constant fluctuations mean that marketing success is never a given thing, regardless…more