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There are over 3.8 billion social media users across the globe. As you can probably imagine, social media is becoming increasingly important for businesses, so it’s imperative to evaluate your campaign efforts in order to help your company continue...read more
If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new! Even if you haven’t started your...read more
When was the last time you performed a competitor analysis for your company? Also, do you know how to do one efficiently and effectively? If you’re unsure, or if your previous “analysis” was a quick scroll through of their social media accounts,...read more
What exactly is “marketing?” It’s a loaded question with an equally loaded answer. A google search will lead you to an endless onslaught of explanations about promotions, tone, ad spend, and even more industry-specific terminology that will only...read more
“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
So much of what we do every day has changed in the wake of COVID-19. While we’ve heard the word unprecedented more times than we can count, it’s with good reason. These are absolutely unprecedented times. Knowing what the best direction is for your...read more
Learn How to PerformIdentify your major competitors, analyze their content strategy, and discover how to run an
effective, on-going analysis that sets your company apart.