Your restaurant’s branding may not always be top of mind but does that mean you’re leaving money on the proverbial table? As a restaurant owner, your primary goal is to make food that your customers love. Secondly, you want to provide an unforgettable experience—something that makes your diners…more
Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems like a simple, straight forward question…more
Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s brand supposed to both keep up with the trends AND help…more
Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with other forms of advertising. Just look at these…more
We have to be honest. This year’s Super Bowl commercials fell short of our expectations. Except for a few gems, most of this year’s ad-fare was a little too careful about not straying into the territory of anything that represented outside-the-box thinking…even remotely. And some were just plain…more
Excitement. Boredom. Nausea. Confusion. Wherever you fall on the spectrum of feelings about the annual parade of Super Bowl commercials, you’ve probably seen at least one that’s captured your attention over the years. As marketers, we’ve watched as trends in sentiments have changed: from sex sells, to playing…more
The success or failure of your holiday marketing ideas greatly influences revenue growth during the last quarter of each year. We’ve come up with ten reliable holiday marketing ideas that will transform a drab marketing approach into exciting campaigns that engage prospects and drive sales. Holiday Marketing Ideas…more
David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and one of the most quoted. His advertising methods and ideologies…more
