Bing

Are Bing Ads Worth The Investment? (YES!)

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Are Bing Ads Worth The Investment? (YES!)

Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad Network which consists of Yahoo! AOL, Verizon, and…more

Gen Z

How to talk to Gen Z (No Cool Slang Required)

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How to talk to Gen Z (No Cool Slang Required)

Marketers spent years trying to figure out how to reach Millennials and now that most businesses seem to have a grasp on the tech-savvy generation, the next generation has already begun coming of age: Generation Z. Members of Generation Z have a different relationship with the world than…more

Generation Z marketing tips

Generation Z: 5 Things Your Business Needs to Know

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Generation Z: 5 Things Your Business Needs to Know

While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s buying power is only increasing and by…more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more

Twitter is losing social credibility

The Case Against Twitter

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The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

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The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort.  As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more

Advertising on the Nextdoor app

Should You Advertise on the Nextdoor App?

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Should You Advertise on the Nextdoor App?

There are SO many digital advertising options available that adding one more to the stack seems…unmanageable..BUT get ready, because today we’re talking about the NextDoor app and how you can capitalize on this hyper-local, neighborhood gossip marketplace to get more traffic to your business. If your business has…more

Messaging platforms are important for your business

How your messaging platform can make you money

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How your messaging platform can make you money

A messaging platform sounds pretty self explanatory: it’s the foundation of your brand’s messaging. One of the most important elements of building your brand is creating a brand message that is consistent throughout your organization, on your platforms, and in your marketing. Your messaging platform conveys your brand…more