There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more
Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing–eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables. Generating traffic to your website should be…more
Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury…more
It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers don’t just love it – consumers do…more
LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis. “So what?” you say, ”Isn’t LinkedIn a place for finding a job?” 61 million LinkedIn users are senior…more
Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more
Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s #1 marketing anxiety. Usually relegated…more
Lead generation is not just for some business, it’s for ALL businesses: B2B, B2C, for-profit, non-profit, SMBs, Enterprise–you get the idea. But do you have any lead generation tactics in your current strategy? Are you always on red alert when it comes to filling your lead pipeline? Do you…more
