Holiday Marketing Ideas

10 Holiday Marketing Ideas that Will Light Up Your Sales Tree

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10 Holiday Marketing Ideas that Will Light Up Your Sales Tree

The success or failure of your holiday marketing ideas greatly influences revenue growth during the last quarter of each year. We’ve come up with ten reliable holiday marketing ideas that will transform a drab marketing approach into exciting campaigns that engage prospects and drive sales. Holiday Marketing Ideas…more

Content Distribution

How to Create a 2018 Content Distribution Strategy that Delivers Maximum Impact

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How to Create a 2018 Content Distribution Strategy that Delivers Maximum Impact

Creating a content distribution strategy is the only way to ensure that your content gets discovered. I’ve created my fair share of content over the years, and there’s a distinct difference between my most successful content and my biggest failures: planning. Winging it will only get you so…more

Inbound Conference

Inbound Conference 2017: The Top 9 Incredible Content Takeaways

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Inbound Conference 2017: The Top 9 Incredible Content Takeaways

HubSpot’s Inbound conference seems to get better every year. It’s not just that they have an incredible lineup of top-notch speakers, session leaders, and keynotes, or that their mobile app improves with age, or the fact that the Boston Conference Center is surrounded by out-of-this-world food truck goodness…more

business blogging

35 Lessons You Can Learn from Great Business Blogging Experts

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35 Lessons You Can Learn from Great Business Blogging Experts

Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more. Do you currently manage or follow a blog? Take…more

Blogging Tips

7 Outdated Blogging Tips & Habits You Should Avoid at All Costs

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7 Outdated Blogging Tips & Habits You Should Avoid at All Costs

Finding blogging tips is a pretty easy task, right? All you have to do is enter a query in Google, hit “enter,” and take your pick from the massive list of articles. Unfortunately, though, as online culture and search algorithms have evolved, some of the most popular blogging…more

Green Marketing

Green Marketing: How to Market Your Eco-Friendly Business

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Green Marketing: How to Market Your Eco-Friendly Business

If you’re not familiar with green marketing tactics and strategies, you’re not alone. Most eco-friendly businesses are only just beginning to grasp the concept of sustainability marketing. A finance friend of mine recently guessed that green marketing was a reference to all the cash sustainable businesses could earn.…more

Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today’s consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don’t have a strategy in place for differentiating your brand from countless…more

lead conversion

5 Tactics that Are Killing Your Lead Conversion Rates

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5 Tactics that Are Killing Your Lead Conversion Rates

Lead conversion rates can make or break campaigns. Low conversion rates are a clear indication your content isn’t resonating with your audience. High conversion rates imply that you’re content is targeted for the correct audience and is perceived as valuable to them. In a broad sense, conversion rates…more