Blog content is not the only content you need.

Do You *Really* Need a Blog?

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Do You *Really* Need a Blog?

Everyone.has.a.blog. Everyone. Dogs, babies, ornery cats, pet rocks--everyone. Wherever you go online you’re DROWNING in content and it’s out of hand and, honestly, consumers are starting to get really tired of it. Today we’re going to be talking...read more

Referral traffic and SEO

Why Referral Traffic Matters

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Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating...read more

How to Blog

How to Blog for Business in 4 Simple Steps that Offer a Competitive Advantage

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How to Blog for Business in 4 Simple Steps that Offer a Competitive Advantage

Learning how to blog for your business is one of the best ways to boost your site's search engine rankings, attract online prospects, and position your brand as an industry authority. Unfortunately, the reality is that mastering the art of blogging...read more

business blogging

35 Lessons You Can Learn from Great Business Blogging Experts

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35 Lessons You Can Learn from Great Business Blogging Experts

Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more. Do you currently manage...read more

Business blogging has four essential components.

Basics for Badass Business Blogging (the 4 Things You Need to Know)

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Basics for Badass Business Blogging (the 4 Things You Need to Know)

“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.”  --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more

How to start a blog

How to Start a Blog: Answers to All Your Beginner Questions

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How to Start a Blog: Answers to All Your Beginner Questions

You’ve figured out your web host, layout design, and your domain name, but you still have a few ‘getting started’ questions. What do you do before you dive into your blog? You might be wondering: Do I build up a library of posts so that my...read more

Corporate blogs and how to write them

How to Write Corporate Blogs People Actually Want to Read

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How to Write Corporate Blogs People Actually Want to Read

Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that...read more