What exactly is “marketing?” It’s a loaded question with an equally loaded answer. A google search will lead you to an endless onslaught of explanations about promotions, tone, ad spend, and even more industry-specific terminology that will only...read more
3 Strategies to Increase Customer Retention Through Email Marketing
3 Strategies to Increase Customer Retention Through Email Marketing
“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
So much of what we do every day has changed in the wake of COVID-19. While we’ve heard the word unprecedented more times than we can count, it’s with good reason. These are absolutely unprecedented times. Knowing what the best direction is for your...read more
3 Strategies to Increase Customer Retention Through Email Marketing
3 Strategies to Increase Customer Retention Through Email Marketing
“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19
The past few months have demonstrated some of the most dramatic changes in consumer behavior that we’ve seen in our lifetime. In March alone, nearly 97% of restaurants in the United States were impacted by the mandatory dine-in closures. The industry...read more
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
Marketing During COVID-19 And Why It Shouldn’t All Be Doom And Gloom
“In these uncertain times…” Stop and think about how often you’ve heard that particular phrase uttered in the past 8 weeks. It’s seemingly in every television commercial, emblazoned on billboards across the country, and even pops up on Hulu...read more
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
4 Ways To Pivot Your Social Media Strategy During the Coronavirus Landscape
So much of what we do every day has changed in the wake of COVID-19. While we’ve heard the word unprecedented more times than we can count, it’s with good reason. These are absolutely unprecedented times. Knowing what the best direction is for your...read more
New Offering: Free COVID-19 Marketing Consultation & Action Plan
New Offering: Free COVID-19 Marketing Consultation & Action Plan
The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more