Growth Driven Design: The systematic and incremental approach to website design that focuses on regular updates and developments over a traditional “all-at-once” approach. When it comes to crafting your website in the most efficient and cost-effective manner, it’s hard to argue against an approach utilizing Growth driven…more
Sales enablement seems like a no-brainer for any company that has a Marketing and Sales team but there are still a lot of businesses that don’t practice it. If you’re one of those, you’re certainly not alone and it’s never too late to get your Sales and Marketing…more
When it comes to your marketing efforts, you’re collecting a lot of important customer data and prospect information. We’ve talked to countless businesses who are trying to keep everything in order through a Google spreadsheet or their MailChimp accounts. While this may work for a while, it is…more
While marketers have been focused on what it takes to attract and engage Millennials, another generation is quickly creeping up and preparing their take over: Generation Z. Right now, Generation Z represents more than 25% of the US population. This demographic’s buying power is only increasing and by…more
88% of local business searches on a mobile device either call or visit the business that was searched within 24 hours. (Nectafy) Almost 50% of all Google searches are related to finding local businesses and services. (SEO Expert) 97% of internet users search online to find local businesses…more
Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses from re-branding and re-positioning all…more
As far as B2B marketing goes, there are few social media platforms that are as effective as LinkedIn for lead generation. In fact, of all the leads generated through social channels out there, LinkedIn is responsible for generating 80%. Of course, in order to generate new leads via…more
Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more
