Do you know who your business’s ideal prospects or buyer personas are? And if so, how much do you really know about them? If you haven’t fully built out or developed accurate personas then it’s likely that your marketing campaigns are falling...read more
The Best Days & Times to Post on Social Media in 2021
The Best Days & Times to Post on Social Media in 2021
So, you’ve followed the latest and greatest social media content guides, created an editorial calendar, and have assembled some really exciting pieces of content for posting. The only question that remains is when to post! Creating your social media...read more
How to Write a Blog Post That Converts: 5 Actionable Steps
How to Write a Blog Post That Converts: 5 Actionable Steps
From small businesses to Fortune 500 companies, blogging has become an integral part of business and marketing. Many are wanting to know the secrets of how to write a blog post that converts leads into customers and sales. To date, blogging remains an...read more
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
Super Bowl LV was a real snoozer. America's most frustratingly handsome man, Tom Brady, snagged himself yet another Super Bowl ring. The game itself was a foregone conclusion by the end of the first quarter, which left me looking at my phone more often...read more
The Essential Social Media Guide for 2021
The Essential Social Media Guide for 2021
With more than half of the world’s population now on social media, there’s no doubt that even the most experienced brands or businesses are struggling to keep up. Many are searching for 2021 social media resources and support. Everyone is making the...read more
Are Responsive Search Ads Ready Yet?
Are Responsive Search Ads Ready Yet?
Last May, we discussed in length Google’s new search feature, Responsive Search Ads. At the time when the blog was written, the ads were still in beta testing. Now, let's take a moment to look back and update our initial findings. What are Responsive...read more
New Year, New You: Preparing for a New Logo
New Year, New You: Preparing for a New Logo
We’ve been doing design since our inception in 2001 and one thing we’ve seen over and over again? Logo projects can be some of the most stressful creative endeavors ever undertaken, for both clients and creatives. The good news? We put our individual...read more
The Ins and Outs of Google Shopping Ads
The Ins and Outs of Google Shopping Ads
This past Cyber Monday was one of the biggest shopping days in history. US shoppers racked up a total of $9.4 billion in online sales.* With the holiday shopping season fast approaching, it’s time to start thinking of ways to promote your online stores....read more
Shopify Tips and Tricks: What does Shopify do?
Shopify Tips and Tricks: What does Shopify do?
The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion...read more
Boost Holiday Sales Using Social Media
Boost Holiday Sales Using Social Media
For many companies, the holiday season is the time of year when they deck the halls with burlap sacks of serious cash. After all, “Black Friday” is aptly named because of the phenomenon of businesses moving from the red into the black due to holiday...read more
Photo Editing Tips to Spice Up Your Image Assets
Photo Editing Tips to Spice Up Your Image Assets
This week we are celebrating Austin Design Week, so we thought there would be no better time to shine the spotlight on our amazing design experts! Both of our designers have completely different and unique design styles and processes, which is what makes...read more
The Video Marketing Bandwagon: Trends for 2020
The Video Marketing Bandwagon: Trends for 2020
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions:...read more
Top Converting Content Pages Your Website Needs
Top Converting Content Pages Your Website Needs
If your digital marketing is a solar system, then your website is the sun. It’s the object around which all other channels revolve and a life-giving source for your business. In one of our last blogs, we talked about the importance of Conversion Rate...read more
What is Conversion Rate Optimization?
What is Conversion Rate Optimization?
Let’s start here: CRO (conversion rate optimization) tools have an average ROI of 223%!* Yeah, that’s nothing to sneeze at but, for a lot of businesses, CRO isn’t a familiar part of their business-y vocabulary wordbank. Today’s post aims to...read more
Digital Designs We Made and Love
Digital Designs We Made and Love
We spend a lot of time exploring marketing best practices, and if there’s one practice that is of utmost importance, it’s that good designs matter! Good design makes your brand memorable, enhances your authenticity, as well as your professionalism,...read more