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With the popularity of TikTok growing, many people are rushing to their app stores to download the buzz-worthy app to see what all the excitement is about – and, for marketers, whether they can use it to advertise their businesses.
Is your business still on the defense about joining the ever-growing TikTok community? TikTok has nearly one million monthly active users within the US. According to Statista, each average user spends 858 minutes a month or 46 minutes a day on the app. With that being said, it’s a great channel to employ in order to reach current and potential customers in a new and unique way.
With businesses in mind, TikTok launched TikTok for Business which provides brands new tools to increase engagement, among other things. With the excitement of this newer platform and the tools offered for your business, now is the perfect time to utilize TikTok as a marketing tool to boost leads, sales, and conversions. Keep reading to see the top tips our team put together to help you take on TikTok in the new year.
Tip #1 – Create Compelling Content
One of the benefits of TikTok is that you don’t need to generate high-quality, professionally filmed, and edited videos; all you need is your smartphone. You must, however, be able to come up with intriguing, entertaining ideas, and your content must be unique. This type of material won’t be feasible for many organizations, and in some circumstances, it won’t even be appropriate for your product or brand.
You must make sure that all of your marketing channels are in line with your company’s goals and brand strategy. Furthermore, with TikTok being a very casual platform, coming across as overly professional or salesy will turn off your audience. So, even if you present yourself or your business in a professional manner, you’ll want to create light-hearted content for this new visual platform.
Tip #2 – Use The Right Hashtags
If you want people to locate your TikTok material, you’ll need to consider TikTok SEO. Simply put, TikTok SEO is optimizing your content so that it may be found by people using the platform’s search feature. Using relevant hashtags anytime you submit a video is probably the best method to do this.
If you’re not sure what hashtags to use, search TikTok for relevant, broad terms. TikTok will next recommend a number of hashtags related to what you typed. Utilizing hashtags on TikTok is very similar to Instagram, start by researching your niche and developing your strategy from there.
Tip #3 – Follow The Trends
When it comes to figuring out how to become viral on TikTok and Instagram, one of the most crucial things to consider is jumping on trends and contributing to the conversation. To personalize content to meet your own brand language, keep an eye on what’s popular in the “For You” and “Discovery” sections. Make it a practice to view the first ten videos on each platform, paying attention to hashtags, special effects, and transitions for consistency.
Moving or dancing to popular songs is one of the most popular TikTok trends. The trendy sounds on TikTok, like trending hashtags, are always changing, and there is an opportunity for your company to jump on a trending sound early and go viral. It’s worthwhile to keep an ear out for new music and develop material as soon as a song becomes popular.
Tip #4 – Run TikTok Ads
TikTok is one of the most fascinating new advertising channels since it has the reach of other platforms like Instagram but is yet relatively untapped by advertisers. As a result, generating impressions and clicks may be more cost-effective.
Advertisers can use the app’s homepage to conduct in-feed ads, sponsored hashtag challenges, and banner ads. Advertisers can also target those who have viewed comparable material to theirs, in addition to age, region, and demographics. Advertisers may use TikTok for Business to create self-serve ad campaigns. As a matter of fact, TikTok generated $1 billion in revenue in 2020. This is obviously on the rise for 2022 and that means an increase in opportunities for businesses running ads on their platform.
It’s important to note that paid TikTok ads cost more than ads on most other social media networks. While you can launch a Facebook or Instagram ad campaign for as little as $20, TikTok for Business requires a $500 minimum commitment to run an ad campaign.
Tip #5 – Participate In Influencer Marketing
Influencer marketing has existed for quite some time. If you’re unfamiliar with the concept, it works like this: you contact a digital influencer with a large following and pay them to promote your items. Because it appears more like a referral from a friend than an advertisement, this sort of marketing is highly powerful. It builds the viewer’s trust and makes them more likely to buy.
This is taken to a whole new level with TikTok influencer marketing. While Instagram marketing is still efficient, the site has been flooded by businesses attempting to profit from it. As a result, an increasing percentage of Instagram users are tuning out sponsored posts like they would any other advertisement. With studies showing an engagement rate of nearly 18% with influencers on the platform, TikTok has a significant lead on Instagram’s 3.86% and YouTube’s 1.63% engagement rates. This means a higher return on investment for businesses.
We hope that these tips provide value to your business and give you guidance when incorporating TikTok into your marketing strategy in 2022. Here at Envision we work with a wide range of clients and understand that every business has its own pain points and goals when it comes to marketing strategy. If you’re looking for help to grow your business by increasing leads, sales, conversions, and brand awareness in the new year, contact our team of experts today!
