Ad-Agency-Questions

30 Questions to Ask An Advertising Agency Before Hiring Them

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30 Questions to Ask An Advertising Agency Before Hiring Them

Researching a marketing or advertising agency partner can be an intimidating task. If your company has never worked with an ad agency before or if you’re on the hunt for a new marketing firm because your previous one underperformed, you may find yourself...read more

Ad Quality Score graphic

What is a PPC Ad Quality Score?

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What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more

Allbound marketing

Allbound Marketing 101

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Allbound Marketing 101

Back in the dawn of man, the only form of marketing was outbound marketing. One caveman would throw a rock at another one to get his attention so they could talk shop about this newfangled product called “the wheel.” And so, outbound marketing reigned...read more