If you’re like many people around the world, you may have taken your time socially distancing during quarantine to reinvest some time into an old hobby. Better yet, maybe you’ve taken up something totally new! Even if you haven’t started your...read more
A Beginner’s Guide To: Paid Traffic
If you’re a business owner, or working on behalf of one in the marketing realm, you’ve probably considered, are currently considering, or already attempting to engage paid traffic as part of your marketing efforts. Even beginning the research phase...read more
How to Attract, Engage, Convert, and Retain Customers During an Economic Change
Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more
The Video Marketing Bandwagon: Trends for 2020
We hear a lot that content is king, which is why marketers and content creators are constantly competing to have the most shareable and engaging content which contributes to the rise of video marketing in the past years. Video marketing is key for conversions:...read more
When Brands Unite: How co-branding can pay off
Looking to increase your brand reach in an out-of-the-box way? Why not try a brand collaboration? Brand collaborations are nothing new and many times some of our favorite products are a result of co-branding. Co-branding isn’t limited to any industry...read more
Do your social media followers actually buy?
So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out...read more
Are Google My Business Posts a Thing?
Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more
Are Bing Ads Worth The Investment? (YES!)
Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad...read more