There can sometimes be an internal tug of war that business owners and online marketers struggle with: do you produce content that's best for search engines, or appeal more strongly to your ideal customers (knowing that you have to attract them through...read more
Why Inbound Marketing is Amazing
You may have noticed the recent buzz over the latest contendor to "traditional" marketing, inbound marketing. Seemingly the love-child methodology of the most proven facets of content marketing, search engine optimization, social media management &...read more
Believe It: Video Email Marketing Will Increase Click-Through Rates
Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can't play videos or even earmark emails containing videos as spam. So where does video...read more
Planning Your 2015 Digital Marketing Strategy
2014 is coming to a close and it's time to think about 2015. There's always a rush of commitment to weight loss and exercise around the new year, but how are you beefing up your marketing strategy? Inbound marketing is not a trend and it's not going...read more