“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more
The Ins and Outs of Dynamic Email Content
The Ins and Outs of Dynamic Email Content
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
5 ideas to get NEW customers that will come back again & again & again
5 ideas to get NEW customers that will come back again & again & again
Running a restaurant is no easy feat -- but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it's not just about trying to get more customers, it's about finding customers that will come...read more
4 Best Practices of Sending a Responsive Automated Email Campaign
4 Best Practices of Sending a Responsive Automated Email Campaign
Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process...read more
Engage Your Target Audience with Email Drip Campaigns that Resonate
Engage Your Target Audience with Email Drip Campaigns that Resonate
Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The...read more