Email-Marketing-Strategy

3 Strategies to Increase Customer Retention Through Email Marketing

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3 Strategies to Increase Customer Retention Through Email Marketing

“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more

Get new and returning customers with these 5 tips

5 ideas to get NEW customers that will come back again & again & again

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5 ideas to get NEW customers that will come back again & again & again

Running a restaurant is no easy feat -- but you knew this already. One of the things that restaurants often struggle with is how to get more customers. But it's not just about trying to get more customers, it's about finding customers that will come...read more

Drip Campaigns

Engage Your Target Audience with Email Drip Campaigns that Resonate

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Engage Your Target Audience with Email Drip Campaigns that Resonate

Drip campaigns are one of the most valuable tools in your marketing arsenal. Often referred to as email drip campaigns, they are a series of emails sent to a contact list. Each email in the campaign series is “dripped” out over a specified time period. The...read more

Email Campaign

4 Best Practices of Sending a Responsive Automated Email Campaign

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4 Best Practices of Sending a Responsive Automated Email Campaign

Automated email campaigns are fantastic. They save you time and money, improve process efficiency, and allow you to focus on optimization. Unfortunately, automation often leads to negligence. Since you’re not required to be working in the campaign process...read more

Email Subject Lines

Ramping Up the Performance of Your Email Subject Lines

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Ramping Up the Performance of Your Email Subject Lines

Countless marketing industry outlets have proclaimed that the “death” of email has come to pass - and we couldn’t disagree more. Email marketing remains one of the most reliable ways to reach prospects, leads, and customers. It’s uniquely positioned...read more

email marketing best practices

The 5 Best Email Marketing Practices You Need to Know – Now

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The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a "You've got mail!" message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has...read more