Email-Marketing-Strategy

3 Strategies to Increase Customer Retention Through Email Marketing

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3 Strategies to Increase Customer Retention Through Email Marketing

“You’ve got mail.” Ever since the ’90s and the rise of consumer email, checking our inboxes daily (or if you’re me, every 20 minutes) has increasingly become a ritual in our lives. Yet, with more and more companies vying for space in their customers’...read more

marketing optimization

Improving Your Strategy and Tactics with Marketing Optimization

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Improving Your Strategy and Tactics with Marketing Optimization

Optimization is a word used quite frequently in the marketing industry, especially in the context of search engine optimization, web page optimization, social media optimization and content optimization. However, not many people focus on “marketing...read more