1-Hour-Marketing-Consultation-COVID-19

New Offering: Free COVID-19 Marketing Consultation & Action Plan

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New Offering: Free COVID-19 Marketing Consultation & Action Plan

The outbreak of COVID-19 is impacting all businesses, including the hard-working owners, operators, staff, and just about everyone within the small-business industry. In these tough times, the outlook may seem bleak, however, the most important thing...read more

COVID-19 Retain Business

How to Attract, Engage, Convert, and Retain Customers During an Economic Change

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How to Attract, Engage, Convert, and Retain Customers During an Economic Change

 Times of economic uncertainty have a tendency of stopping businesses in their tracks, looking for guidance on strategy and best practice. As our day-to-day has changed so much, so too have the needs of consumers across the country. These consumers are...read more

Envision-Social-Media-Guide

2020 Social Media Guide: How to Build a Strategy During COVID-19

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2020 Social Media Guide: How to Build a Strategy During COVID-19

There’s no denying that these are difficult times. Many brands are contemplating what to do on their social media channels. Do you solely focus on Coronavirus related posts? Do you proceed with your previous strategy and act like nothing is going on...read more

Customer journey

Understanding Your Customer’s Journey

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Understanding Your Customer’s Journey

Understanding Your Customer's Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers...read more

Branding mistakes B2Bs are making now

5 B2B Branding Mistakes You May Be Making

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5 B2B Branding Mistakes You May Be Making

Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more

Lead scoring information

What is Lead Scoring?

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What is Lead Scoring?

Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more

Google My Business Updates

11 Google My Business Updates You Need To Know

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11 Google My Business Updates You Need To Know

Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more

How to deal with online reviews

What to do with bad (& good) online reviews

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What to do with bad (& good) online reviews

One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more