Call us crazy, but we think productivity is important. With dozens of clients to manage—each with their own tasks and subtasks—leaning on old school pen and paper planners just doesn’t cut it. While many business organization tools have come in and out of our office lives, there are…more
Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for 2017. We tried to keep them as tangible (and actionable!) as…more
We have entered a new period of business dominated by ‘attention scarcity’. Buyers have limited attention spans as a result of an abundance of information at their fingertips. Whereas companies used to be able to use a single medium–say, magazines or radio or TV–to disseminate their message to…more
Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that most blogs are trite, deadly…more
You’re already convinced that keeping a blog on your website is an excellent way to drive traffic. That means that you have to keep up with a blog and have a steady supply of topics in the back of your mind, preferably with plenty that you can pull out on a…more
B2B companies face a unique dilemma when it comes to their marketing efforts. Unlike marketing directly to consumers and customers, B2B organizations know that the awareness and discovery process of their potential clients may take weeks, or even months – and that’s to say nothing of the actual…more
You can see it now – your company just transformed their outdated, inefficient marketing “strategy” into a multi-layered, lead-generating powerhouse. There are new customers left and right, profitability is up, customers are becoming huge advocates – and the board looks at you and says, “Wow, (Insert your name…more
Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more
