The place where you’ll get the latest on marketing trends, insights, and all other things Envision.
HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly...read more
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
When it comes to your marketing efforts, you're collecting a lot of important customer data and prospect information. We've talked to countless businesses who are trying to keep everything in order through a Google spreadsheet or their MailChimp accounts....read more
Marketing automation is always an AHA! moment when we speak to clients and prospects about the cool things that they can do with it. It seems like the magic ingredient to inbound success that so many businesses have been missing--a way to nurture and...read more
When I first heard the rumblings of GDPR (the General Data Protection Regulation) I was intrigued but only paid a modicum of attention. After all, this was for the EU and I was in Texas, so it wouldn’t affect me but I thought it was an interesting step...read more
Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The purpose of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success....read more
Inbound marketing qualifies leads so that you don't have to - but many companies still have a number of misconceptions about what "good" leads are. Here are five of the most common misconceptions about qualified leads that you need to know: Qualified...read more
It's that time. When fireworks and parties around the globe ringing in 2015 sparked countless well-intended New Year's Resolutions. May we suggest one for your business? This year, it's time to invest in marketing automation. Doing so can significantly...read more
Contrary to popular belief, "marketing automation" isn't just a souped-up automatic email marketing program. Rather, it's a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving...read more
Inbound Marketing, the concept of gearing your marketing strategy toward guiding potential customers to your website and generating leads, continues to grow in popularity. According to a 2013 report by HubSpot, 58% of all companies embraced inbound marketing,...read more
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