The holidays are upon us and eCommerce has quickly become America’s favorite way to shop. According to Statista, there was $501 billion worth of e-commerce sales (of physical goods) in the U.S. alone in 2018. This number is expected to reach $740 billion...read more
Do your social media followers actually buy?
So, you just kick-started your social media efforts. Your feeds are now a reflection of the voice, design, and overall vibe of your brand. But while that’s all fine and dandy, you’re beginning to wonder how you can start seeing some dollar signs out...read more
How Lead Magnets Can Make your Business Money
Lead magnets are not dead, in fact, they’re very much alive. According to a recent VentureHarbor article, lead magnets can increase your lead flow up to 400%. Sounds good, right? Like any other marketing strategy, lead magnets only work if they’re...read more
When Does an MQL Become an SQL?
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
5 Sales Enablement Strategies to Implement Now
Sales enablement seems like a no-brainer for any company that has a Marketing and Sales team but there are still a lot of businesses that don’t practice it. If you’re one of those, you’re certainly not alone and it’s never too late to get your...read more
Smarketing: Dumb Word, Good Idea
Ready to grow your revenue by 20% with one, simple strategy? If you said no, go sit in a corner and think about what you’ve done. If you’ve said yes, because you are a human being who wants to succeed, then we have one word for you: Smarketing. Full...read more
Inbound marketing qualifies leads so that you don't have to - but many companies still have a number of misconceptions about what "good" leads are. Here are five of the most common misconceptions about qualified leads that you need to know: Qualified...read more
"What are they thinking?" If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team.... Well, we would all be rich. Sales and marketing...read more
Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you've had a little bit of time to think over your responses, we'd like to provide you with some insight about the answers...read more
Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is... a. Building loyalty b. Finding new...read more