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Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is "working" (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales),...read more
Increase Your Reach Through Online Event Marketing
There's something undeniably magical – if a little old school – about opening up a carefully penned paper invitation, but for every letter your painstakingly calligraph, there are dozens of people who you'll never get around to inviting to your upcoming...read more
Are They In or Out? Your Definitive Guide to Understanding Keywords
Keywords might be one of the most confusing topics in search engine optimization (SEO). You hear from one source that they are an excellent resource while another says that they are obsolete. So, which is it? Are keywords useful or a part of the old...read more
Word-of-Mouth Marketing: Alive and Well in the Digital Age
It's easy to get so consumed with digital marketing that you forget that marketing existed a long time before the Internet. Yes, marketing was a thing before smart phones, computers, TV sets, old-style telephones, radios, and newspapers. People even...read more
5 Ways to Rock Your Inbound Marketing
Inbound marketing is a powerful tool companies use to increase business, but it's not like the Field of Dreams where "if you build it, they will come." According to Hubspot, "54% more leads are generated by inbound tactics than traditional paid marketing."...read more
4 Serious Email Marketing Mistakes to Avoid
As people spend more time online, email has become a primary method of personal and business communication. Reaching potential leads where they are has always been a goal of marketers, leading to the predictable increase in email marketing. A recent...read more
5 Ways Inbound Marketing is Similar to Swimsuit Shopping
The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don't enjoy shopping for swimwear. Choosing the right...read more
5 Mistakes to Avoid When Building Your Web Presence
The world-wide web is HUGE: almost 50 billion webpages and over three billion global internet users as of March 2015. The US Small Business Administration reports that 97% of consumers use the web to search for local products, and 70 - 80% of Smartphone...read more
The 4 Stages of an Effective Inbound Marketing Strategy
Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about...read more
Inbound Marketing Fails Without Follow-Up
Most inbound marketing focuses on generating leads. Turning a visitor into a lead by offering (and promoting) relevant and interesting content is a difficult process that should be the focus of your social media, SEO, and blogging efforts. But what...read more
