Researching a marketing agency partner can be an intimidating task. If your company has never worked with a marketing agency before or if you’re on the hunt for a new firm partner because your previous one underperformed, you may find yourself not knowing...read more
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
2021 Super Bowl Commercial Recap: Brand Collabs, Favorites, & Flops
Super Bowl LV was a real snoozer. America's most frustratingly handsome man, Tom Brady, snagged himself yet another Super Bowl ring. The game itself was a foregone conclusion by the end of the first quarter, which left me looking at my phone more often...read more
6 Scary-Good 2020 Halloween Marketing Campaigns
6 Scary-Good 2020 Halloween Marketing Campaigns
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
3 Steps To Revive Your Social Channels from the Dead
3 Steps To Revive Your Social Channels from the Dead
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
A Beginner’s Guide To: Paid Traffic
A Beginner’s Guide To: Paid Traffic
If you’re a business owner, or working on behalf of one in the marketing realm, you’ve probably considered, are currently considering, or already attempting to engage paid traffic as part of your marketing efforts. Even beginning the research phase...read more
Are Bing Ads Worth The Investment? (YES!)
Are Bing Ads Worth The Investment? (YES!)
Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad...read more
Local Services Listing Page 101
Local Services Listing Page 101
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more
12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy
12 Unforgettable Lessons from Legendary Advertiser, David Ogilvy
David Ogilvy is a name that’s practically synonymous with advertising. If you work in marketing you’ve probably heard of him before. Often called The Father of Advertising, Ogilvy is one of the most influential figures in advertising history…and...read more
7 Things Kids Can Teach Us About Marketing
7 Things Kids Can Teach Us About Marketing
If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind...read more
5 Best Practices for a Memorable Billboard Design
Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and...read more