With the holidays approaching you may be wondering how/what is the right way to thank your clients or customers, below are 5 thoughtful ways to thank your client in 2020. While there is no one way to thank your clients and customers, it is important to...read more
The Benefits of Hiring an Ad Agency for Holiday Campaigns
The Benefits of Hiring an Ad Agency for Holiday Campaigns
We’ve entered the start of November, which means Black Friday is just around the corner. Maybe you’re realizing that you haven’t prepared for the biggest shopping weekend of the year. Before you break out in a cold sweat, be reassured there’s...read more
6 Scary-Good 2020 Halloween Marketing Campaigns
6 Scary-Good 2020 Halloween Marketing Campaigns
During any given year, Halloween is normally a period of profound spookiness and general ghoulish behavior. A time where seeing a neighbor’s yard littered with human bones is not a cause to dial 9-1-1 but rather chuckle enviously. However, 2020 has...read more
Your Go-To Content Marketing Crash Course
Your Go-To Content Marketing Crash Course
If you want to build your business's authority, you must deliver value in advance. This means implementing a content marketing strategy. You must reach audience members in an organic way and provides genuine value in advance. By using high-yield content...read more
3 Steps To Revive Your Social Channels from the Dead
3 Steps To Revive Your Social Channels from the Dead
Does your business have some social media skeletons in its closet? Perhaps you inherited a plagued social media, or you’re haunted by old logos and graphics from the past. Even worse, there may be negative comments and reviews to contend with. Attempting...read more
Why Vertical Content Matters
Why Vertical Content Matters
It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For ’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically....read more
Are Bing Ads Worth The Investment? (YES!)
Are Bing Ads Worth The Investment? (YES!)
Let’s go back to 2007, “Umbrella” by Rihanna was playing everywhere, Britney Spears shaved her head, and Microsoft announced their search engine Live Search. Just 2 years later, in 2009, they rebranded as Bing. This rebranding formed the Bing Ad...read more
Instagram Stories: What They Are and How to Use Them
Instagram Stories: What They Are and How to Use Them
It’s story time. Stories are the one tradition that seems to transcend cultures and engage all walks of life. They are important IRL (in real life), and online. In 2013, Snapchat introduced their story feature which paved the way for Instagram’s story...read more
Making a Growth Driven Design Wish List
Making a Growth Driven Design Wish List
The website is the foundation on which all of your online marketing efforts should be built. As such, the design of your website is very important. However, instead of building your website to completion right away, you should consider Growth Driven Design...read more
When Does an MQL Become an SQL?
When Does an MQL Become an SQL?
If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is...read more
The Ins and Outs of Dynamic Email Content
The Ins and Outs of Dynamic Email Content
Dynamic email marketing is on the scene to save you from losing subscribers (and potential sales) because of one bad email. We’ve all received poorly done automated emails that don’t have the right name or they contain information that’s irrelevant...read more
3 Brand Colors Everyone is Sick of Seeing
3 Brand Colors Everyone is Sick of Seeing
Choosing what colors you're going to use for your logo and general branding is incredibly important. We live in a world of color and subconsciously lean towards some colors more than others. Choosing a logo is hard enough but choosing the main color of...read more
Facebook Messenger as a Lead Generation Tool
Facebook Messenger as a Lead Generation Tool
As of 2019, over two billion people log into Facebook every month. This means that if you don't have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page....read more
Local Services Listing Page 101
Local Services Listing Page 101
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more